發(fā)布時(shí)間：2018-08-01 17:35

【摘要】：河洛文化是中國(guó)地域文化中最重要的文化脈絡(luò)之一，是中國(guó)文化的源泉。歷史上，河洛地區(qū)長(zhǎng)期處于中國(guó)的政治、經(jīng)濟(jì)、文化中心，其核心部位即現(xiàn)在的河南省洛陽(yáng)市。近年來(lái)，洛陽(yáng)旅游業(yè)蓬勃發(fā)展，河洛文化獨(dú)領(lǐng)風(fēng)騷，隨之帶來(lái)玲瑯滿目且獨(dú)具特色的旅游紀(jì)念品。然而，落后的包裝設(shè)計(jì)水平成為困擾洛陽(yáng)旅游紀(jì)念品發(fā)展的一大重要因素，比如包裝簡(jiǎn)陋、類(lèi)別單一、嚴(yán)重缺乏地域文化內(nèi)涵及品牌形象等諸多問(wèn)題。因此，對(duì)于洛陽(yáng)旅游紀(jì)念品包裝設(shè)計(jì)的研究勢(shì)在必行。 全文從了解河洛文化研究現(xiàn)狀、洛陽(yáng)旅游業(yè)發(fā)展現(xiàn)狀、以及旅游紀(jì)念品包裝設(shè)計(jì)的研究現(xiàn)狀著手，總結(jié)河洛文化對(duì)洛陽(yáng)及洛陽(yáng)旅游業(yè)發(fā)展的影響，挖掘河洛文化中的特色元素，為傳承河洛文化精神，以及洛陽(yáng)旅游紀(jì)念品包裝提供設(shè)計(jì)素材。然后，通過(guò)對(duì)洛陽(yáng)旅游紀(jì)念品包裝的市場(chǎng)調(diào)研，歸納特色旅游紀(jì)念品種類(lèi)，總結(jié)包裝設(shè)計(jì)中存在的主要問(wèn)題，并對(duì)調(diào)研結(jié)果進(jìn)行分析總結(jié)，從而確立下一步設(shè)計(jì)定位。最后，在河洛文化背景下提出一套針對(duì)洛陽(yáng)旅游紀(jì)念品包裝設(shè)計(jì)的創(chuàng)新方法，，以洛陽(yáng)特色旅游紀(jì)念品為例，探索河洛文化元素融入現(xiàn)代包裝設(shè)計(jì)的方法，力求提高洛陽(yáng)旅游紀(jì)念品的包裝設(shè)計(jì)水準(zhǔn)，傳承河洛文化精神，為洛陽(yáng)建設(shè)國(guó)際文化旅游名城起到推波助瀾的作用。
[Abstract]:Heluo culture is one of the most important cultural veins in Chinese regional culture and the source of Chinese culture. Historically, the Heluo region has long been the political, economic and cultural center of China, the core of which is Luoyang City, Henan Province. In recent years, Luoyang's tourism industry is booming, and the culture of Heluo is leading the way, which brings with it tourist souvenirs with unique characteristics. However, the backward level of packaging design has become an important factor in the development of Luoyang tourist souvenirs, such as simple packaging, a single category, a serious lack of regional cultural connotation and brand image and many other problems. Therefore, it is imperative to study the packaging design of Luoyang tourist souvenirs. This paper begins with the understanding of the present situation of the study of Heluo culture, the present situation of tourism development in Luoyang, and the present situation of packaging design of tourist souvenirs, summarizes the influence of Heluo culture on the development of tourism in Luoyang and Luoyang, and excavates the characteristic elements in the culture of Heluo. For inheriting the spirit of Heluo culture, as well as Luoyang tourism souvenir packaging to provide design materials. Then, through the market research of Luoyang tourism souvenir packaging, this paper sums up the types of characteristic tourist souvenirs, summarizes the main problems in packaging design, and analyzes and summarizes the research results, so as to establish the next design orientation. Finally, under the background of Heluo culture, a set of innovative methods for packaging design of Luoyang tourist souvenirs are put forward. Taking Luoyang characteristic tourist souvenirs as an example, this paper explores the method of integrating the cultural elements of Heluo culture into modern packaging design. To improve the packaging design level of Luoyang tourist souvenirs, to pass on the spirit of Heluo culture, and to promote the construction of international cultural tourism city in Luoyang.
【學(xué)位授予單位】：沈陽(yáng)航空航天大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類(lèi)號(hào)】：J524.2

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