發(fā)布時(shí)間：2018-03-24 14:55

  本文選題：云冠橙　切入點(diǎn)：質(zhì)量防偽　出處：《山東大學(xué)》2015年碩士論文

【摘要】：云冠橙投入大量人力、物力和財(cái)力打假,但是假冒偽劣的褚橙泛濫一直在市場上屢見不鮮,不僅給企業(yè)的品牌形象帶來了極大的負(fù)面影響,還致使消費(fèi)者對(duì)云冠橙的品質(zhì)及其價(jià)值產(chǎn)生了懷疑。新平金泰果品有限公司云冠橙產(chǎn)品現(xiàn)有的防偽技術(shù)失效。條碼技術(shù)防偽技術(shù)的發(fā)展和成熟為云冠橙產(chǎn)品質(zhì)量防偽追溯提供了技術(shù)基礎(chǔ)。鑒于此,本文的主要工作有：(1)分析了傳統(tǒng)防偽技術(shù)方法的原理以及在實(shí)際應(yīng)用中存在的不足。然后,通過對(duì)國內(nèi)外農(nóng)產(chǎn)品防偽技術(shù)的文獻(xiàn)檢索和歸納分析,提出了基于二維條碼的云冠橙產(chǎn)品質(zhì)量防偽解決方案,并同時(shí)基于文獻(xiàn)分析,綜合新平金泰果品有限公司云冠橙市場防偽需求,選定了QR碼作為二維碼的編譯碼。(2)通過對(duì)新平金泰果品有限公司云冠橙的業(yè)務(wù)流程和系統(tǒng)流程分析,確定了防偽追溯系統(tǒng)的功能需求和性能需求,并設(shè)計(jì)了基于QR二維條碼的云冠橙質(zhì)量防偽追溯系統(tǒng)的總體架構(gòu)和關(guān)鍵模塊；同時(shí)借鑒了目前先進(jìn)的加密技術(shù),選用元胞自動(dòng)機(jī)作為二維碼的加密算法,提升了二維碼的安全性。更為重要的是,在設(shè)計(jì)過程中充分考慮二維碼標(biāo)簽的粘帖位置,防止二維碼的二次利用。(3)本文提出了從源頭杜絕云冠橙假冒偽劣品進(jìn)入云冠橙市場流通的一個(gè)質(zhì)量防偽追溯方案,以此確保云冠橙代理商、云冠橙零售商、云冠橙消費(fèi)者和云冠橙生產(chǎn)廠家新平金泰果品有限公司的經(jīng)濟(jì)、聲譽(yù)利益不被損害,同時(shí)為監(jiān)管部門提供了質(zhì)量安全追溯的方法和手段,能夠快捷有效的對(duì)云冠橙假冒偽劣行為進(jìn)行打擊。(4)開發(fā)并實(shí)現(xiàn)了新平金泰果品有限公司云冠橙產(chǎn)品的質(zhì)量防偽追溯系統(tǒng)的系統(tǒng)用戶注冊、云冠橙產(chǎn)品注冊、云冠橙質(zhì)量追溯、云冠橙質(zhì)量防偽查詢等主要功能。云冠橙質(zhì)量防偽追溯系統(tǒng)充分利用目前現(xiàn)有的設(shè)備和技術(shù),設(shè)計(jì)了一個(gè)低成本品牌云冠橙質(zhì)量防偽解決方案。新平金泰果品有限公司通過本系統(tǒng)可以極大的提高其綜合防偽能力,有力地打擊了假冒偽劣云冠橙的泛濫,對(duì)維護(hù)云冠橙新平金泰果品有限公司的自身形象,凈化市場秩序,提高新平金泰果品有限公司競爭力,有著非常重要的作用和意義。
[Abstract]:Yunguan orange has invested a lot of manpower, material resources and financial resources to combat counterfeiting, but the fake and shoddy Chu orange flood has always been common in the market, which has not only brought a great negative impact on the brand image of enterprises. It also makes consumers doubt the quality and value of Yunguan Orange. The existing anti-counterfeiting technology of Yunguan Orange products of Xinping Jintai Fruit Co., Ltd is invalid. The development and maturity of barcode anti-counterfeiting technology is the quality of Yunguan Orange products. Anti-counterfeiting traceability provides the technical foundation. The main work of this paper is to analyze the principle of the traditional anti-counterfeiting technology and its shortcomings in practical application. Then, through the literature retrieval and induction analysis of the anti-counterfeiting technology of agricultural products at home and abroad, This paper puts forward a solution to the quality anti-counterfeiting of Yunguan orange based on two-dimensional bar code. At the same time, based on the literature analysis, it synthesizes the anti-counterfeiting demand of Yunguan orange market of Xinping Jintai Fruit products Co., Ltd. QR code is chosen as the encoding and decoding of QR code. By analyzing the business process and system flow of Yunguan orange in Xinping Jintai Fruit Co., Ltd., the functional and performance requirements of the anti-counterfeiting traceability system are determined. The overall architecture and key modules of the cloud crown orange quality anti-counterfeiting traceability system based on QR two-dimensional bar code are designed, and the cellular automata is chosen as the encryption algorithm of the two-dimension code based on the advanced encryption technology. It improves the security of the QR code. More importantly, the sticker position of the QR code tag is fully considered in the design process. To prevent the second use of QR codes, this paper puts forward a quality anti-counterfeiting traceability scheme to prevent fake and inferior products from entering the market of Yunguan Orange from the source, so as to ensure the agent of Yunguan Orange, the retailer of Yunguan Orange. The economic and reputational interests of Yunguan Orange consumers and Yunguan Orange manufacturer Xinping Jintai Fruit Co., Ltd. are not damaged. At the same time, they provide the regulatory authorities with methods and means to trace back quality and safety. It can quickly and effectively crack down on the fake and shoddy behavior of Yunguan Orange.) We have developed and realized the system user registration of the quality anti-counterfeiting traceability system of Yunguan Orange products of Xinping Jintai Fruit products Co., Ltd., the registration of Yunguan Orange products, and the quality traceability of Yunguan Orange products. Cloud crown orange quality anti-counterfeiting query and other main functions. Cloud crown orange quality anti-counterfeiting traceability system to make full use of existing equipment and technology, Designed a low cost brand Yunguan orange quality anti-counterfeiting solution. Xinping Jintai Fruit Co., Ltd. can greatly improve its comprehensive anti-counterfeiting ability through this system, and has effectively cracked down on the spread of fake Yunguan Orange. It plays an important role in maintaining the image of Xinping Jintai Fruit Co., Ltd., purifying the market order and improving the competitiveness of Xinping Jintai Fruit Co., Ltd.
【學(xué)位授予單位】：山東大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：F322;TP391.44

【參考文獻(xiàn)】

相關(guān)期刊論文 前1條

1 徐大雄;列入中華人民共和國國家標(biāo)準(zhǔn)的10項(xiàng)防偽技術(shù)[J];激光雜志;1999年04期

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本文編號(hào)：1658787