吉林省旅游節(jié)慶發(fā)展研究
[Abstract]:In the 1980s, since the tourism festival was produced in our country in the 1990s, various forms and rich contents of tourism festival activities have been held all over the country. Although the number of tourism festivals has increased rapidly, there are many problems in the actual development. As a result, many tourism festivals are ephemeral. Jilin Province tourism festival began in the late 1980s and early 1990s, after more than 20 years of development, there are more than 30 more influential tourism festival activities, but the overall lack of competitiveness, and theoretical research is relatively lagging behind. Unable to guide practice well. Therefore, this paper discusses the basic theory of tourism festival and the development of tourism festival in Jilin province. This paper is divided into five parts. The first part introduces the research background, research objectives and significance, research focus and difficulties and research methods, and focuses on the analysis and summary of domestic and foreign research literature. The second part discusses and analyzes the related concepts of tourism festival, combs the relationship between tourism festival related concepts, especially summarizes the characteristics and classification of tourism festival. The third part, taking 150 tourism festivals in Jilin province as the research sample, analyzes objectively in the form of chart from space, time, type and award-winning situation, and summarizes its characteristics with practical cases. And put forward Jilin Province tourism festival in the development of the existing problems. The fourth part, based on the popularity, festival type and time of holding, selected Changchun Ice & Snow Tourism Festival and Changchun Summer Festival, which developed successfully in Jilin Province, as the typical example of empirical research, and summarized the development experience. The fifth part, facing the problems in the development of tourism festival in Jilin Province, combined with empirical research can be used for reference, put forward Jilin Province tourism festival development strategy.
【學(xué)位授予單位】:東北師范大學(xué)
【學(xué)位級(jí)別】:碩士
【學(xué)位授予年份】:2012
【分類號(hào)】:F592.7
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