創(chuàng)意旅游發(fā)展條件的綜合評價指標體系研究
[Abstract]:With the advent of the creative era, a new type of tourism, creative tourism, has emerged in the tourism market. The rise of creative tourism represents that tourism will usher in a new upsurge. However, due to the late start of creative tourism at home and abroad, the development is not yet mature, there are a series of problems in the process of development, such as the lack of creative tourism, the development model behind and so on. In my opinion, not all tourist destinations are suitable for developing creative tourism. The most effective way to solve the problems in the development of creative tourism is to start from the source. Construct a set of evaluation index system that accords with the characteristics of creative tourism development in China. To solve this problem, the author uses literature research, expert interview, analytic hierarchy process and empirical research to construct a comprehensive evaluation index system for the development conditions of creative tourism. This system is used to evaluate the creative tourism conditions in Yuhang District of Hangzhou City, and then the corresponding countermeasures are put forward according to the evaluation results. First of all, on the basis of analyzing the domestic and foreign creative tourism evaluation index system, this paper deeply discusses the definition, characteristics, types and development forms of creative tourism, and then analyzes the theoretical basis that should be followed in the development of creative tourism. It includes innovation theory, experience economy theory, community participation theory and tourism location theory. Secondly, construct the comprehensive evaluation index system of creative tourism development conditions. On the basis of theoretical research, according to the related research results of creative tourism, according to the construction principle of evaluation index, using the method of experience pre-selection and expert interview, the index system of the development conditions of creative tourism is divided into general layer and system layer. Element layer and index layer four levels. The overall goal of constructing the index system is to measure whether a region has the conditions and potentials to develop creative tourism. The overall level is divided into five subsystems: resource conditions, regional tourism conditions, environmental conditions, stakeholder factors and exploitation potential. The system layer is composed of 14 related factors, such as tourism resources, creative industry, creative talents, etc. Then, the weight of system layer, element layer and index layer is determined by AHP, and then the evaluation standard of development condition is established by combining subjective evaluation with objective evaluation, and each evaluation index is assigned. Thirdly, select Yuhang District of Hangzhou as the empirical research object, verify the conditions of developing creative tourism in Yuhang District, and calculate and evaluate the weight of each index. The comprehensive score of the development conditions of creative tourism in Yuhang District is 75.345, which has the conditions of developing creative tourism, among which the environmental conditions of developing creative tourism in Yuhang District are better, but the development potential needs to be further explored. Accordingly, the author puts forward the corresponding countermeasures to excavate the potential of creative tourism development in Yuhang district.
【學(xué)位授予單位】:浙江師范大學(xué)
【學(xué)位級別】:碩士
【學(xué)位授予年份】:2012
【分類號】:F592;F224
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