發(fā)布時(shí)間：2018-04-03 17:02

  本文選題：投資戰(zhàn)略　切入點(diǎn)：實(shí)業(yè)投資　出處：《湘潭大學(xué)》2014年碩士論文

【摘要】：隨著我國(guó)市場(chǎng)經(jīng)濟(jì)體制的建立與逐步完善，科學(xué)技術(shù)不斷進(jìn)步，企業(yè)逐漸成為市場(chǎng)的主體，作為市場(chǎng)主體的企業(yè)擁有自主投資權(quán)。投資戰(zhàn)略是企業(yè)發(fā)展到一定規(guī)模時(shí)的必然選擇，企業(yè)的投資戰(zhàn)略決定企業(yè)產(chǎn)業(yè)發(fā)展的方向，以及企業(yè)盈余資金的合理分配和有效利用，對(duì)企業(yè)發(fā)展尤為重要。但是，企業(yè)良好的發(fā)展趨勢(shì)容易使管理者產(chǎn)生一種迫切的想要壯大企業(yè)規(guī)模的心態(tài)，希望不斷對(duì)全新的領(lǐng)域進(jìn)行投資，這種求成心切的戰(zhàn)略模式易使企業(yè)的投資戰(zhàn)略產(chǎn)生各種問(wèn)題。因此，在企業(yè)對(duì)外投資擴(kuò)張的過(guò)程中，及時(shí)審視自身投資戰(zhàn)略并做出調(diào)整與優(yōu)化顯得尤為重要。我國(guó)學(xué)術(shù)界對(duì)投資戰(zhàn)略的研究多集中于金融投資領(lǐng)域，研究具體公司整體投資戰(zhàn)略問(wèn)題的學(xué)術(shù)成果不多。因此，本文以具體公司為案例，在對(duì)其投資戰(zhàn)略中出現(xiàn)的問(wèn)題進(jìn)行剖析的基礎(chǔ)上，提出對(duì)公司投資戰(zhàn)略進(jìn)行優(yōu)化的具體措施和建議。 本文運(yùn)用理論研究與案例分析相結(jié)合的方法，以兩面針公司為研究對(duì)象，在總結(jié)國(guó)內(nèi)外學(xué)者研究成果的基礎(chǔ)上，借鑒協(xié)同效應(yīng)理論、現(xiàn)代投資組合理論和財(cái)務(wù)戰(zhàn)略管理理論，對(duì)兩面針公司投資戰(zhàn)略實(shí)施的過(guò)程和情況進(jìn)行了深入分析。并在分析的基礎(chǔ)上總結(jié)出兩面針公司投資戰(zhàn)略中存在的投資產(chǎn)業(yè)之間關(guān)聯(lián)性差；投資進(jìn)程過(guò)快，資源過(guò)于分散；投資行為具有盲目性；對(duì)金融投資過(guò)于依賴；削弱公司核心競(jìng)爭(zhēng)力一系列問(wèn)題�；�于對(duì)公司投資戰(zhàn)略問(wèn)題的詳細(xì)剖析與研究，，本文有針對(duì)性的對(duì)兩面針公司提出了明確投資方向，進(jìn)行相關(guān)多元化投資；把握投資的時(shí)機(jī)和進(jìn)程；精簡(jiǎn)不相關(guān)產(chǎn)業(yè)，進(jìn)行戰(zhàn)略重組；做大做強(qiáng)主業(yè)，培養(yǎng)核心競(jìng)爭(zhēng)力；建立有效的內(nèi)部投資管理體系的戰(zhàn)略優(yōu)化建議。 本文以具體上市公司為研究對(duì)象，以真實(shí)的企業(yè)情況和數(shù)據(jù)為論據(jù)，對(duì)兩面針公司今后投資戰(zhàn)略的改進(jìn)及優(yōu)化具有現(xiàn)實(shí)意義。同時(shí)，本文也為我國(guó)中小型企業(yè)進(jìn)行投資戰(zhàn)略選擇與實(shí)施提供了借鑒，并為今后企業(yè)投資戰(zhàn)略問(wèn)題的深入研究提供參考。
[Abstract]:With the establishment and gradual improvement of the market economy system and the continuous progress of science and technology, enterprises gradually become the main body of the market, and the enterprises as the main body of the market have the right of independent investment.The investment strategy is the inevitable choice when the enterprise develops to a certain scale. The investment strategy of the enterprise decides the direction of the enterprise industry development, and the rational allocation and effective utilization of the enterprise surplus fund, which is especially important for the enterprise development.However, the good development trend of the enterprise makes it easy for managers to develop a mindset that urgently wants to expand the size of the enterprise, hoping to continue to invest in new areas.This kind of strategic mode that makes the enterprise's investment strategy easy to produce various problems.Therefore, in the process of enterprise's outward investment expansion, it is very important to examine its own investment strategy and make adjustment and optimization.The research on investment strategy in Chinese academia is mainly focused on the field of financial investment, but there are few academic achievements in studying the whole investment strategy of specific company.Therefore, this paper takes the specific company as an example, on the basis of analyzing the problems in its investment strategy, puts forward the concrete measures and suggestions to optimize the investment strategy of the company.This paper uses the method of combining theoretical research and case analysis, taking the company as the research object, on the basis of summing up the research results of domestic and foreign scholars, drawing lessons from the theory of synergy effect, modern investment portfolio theory and financial strategy management theory.This paper analyzes the process and situation of the investment strategy implementation of Acanthophora chinensis Co., Ltd.On the basis of the analysis, the paper concludes that the investment industry has poor correlation in the investment strategy of the company, the investment process is too fast, the resources are too scattered, the investment behavior is blind, and the investment is too dependent on financial investment.Weakening the core competitiveness of the company a series of problems.Based on the detailed analysis and research on the investment strategy of the company, this paper puts forward a clear investment direction for the company, carries on the related diversification investment, grasps the opportunity and the process of the investment, simplifies the unrelated industry,Carry on the strategic reorganization; make the main industry bigger and stronger; cultivate the core competitiveness; establish effective internal investment management system strategic optimization suggestion.This paper takes the listed company as the research object, takes the real enterprise situation and the data as the argument, has the realistic significance to the improvement and the optimization of the investment strategy of the company in the future.At the same time, this paper also provides a reference for the investment strategy selection and implementation of the small and medium-sized enterprises in China, and provides a reference for the further study of the investment strategy of the enterprises in the future.
【學(xué)位授予單位】：湘潭大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F426.72;F406.7

【參考文獻(xiàn)】

相關(guān)期刊論文 前1條

1 羅進(jìn)輝;萬(wàn)迪f ;蔡地;;大股東治理與管理者過(guò)度投資行為[J];經(jīng)濟(jì)管理;2008年Z1期

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