本文關(guān)鍵詞：B2C電子商務(wù)模式下多渠道分銷系統(tǒng)研究綜述，由筆耕文化傳播整理發(fā)布。

B2C電子商務(wù)模式下多渠道分銷系統(tǒng)研究綜述 A Review on Multi-channel Distribution System Based on B2C E-commerce

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摘要：

隨著網(wǎng)絡(luò)技術(shù)及電子商務(wù)的迅速發(fā)展,眾多企業(yè)在保持傳統(tǒng)零售渠道的同時(shí),開辟電子市場(chǎng)直接向終端消費(fèi)者出售產(chǎn)品.B2C電子商務(wù)模式下多渠道分銷系統(tǒng)問題的研究近幾年引起企業(yè)界和學(xué)術(shù)界的重視.本文針對(duì)近幾年B2C電子商務(wù)模式下多渠道分銷系統(tǒng)的研究成果進(jìn)行了跟蹤,主要從多渠道結(jié)構(gòu)安排和定價(jià)、多渠道沖突與協(xié)調(diào)、多渠道運(yùn)作管理等問題對(duì)國(guó)內(nèi)外研究現(xiàn)狀進(jìn)行了綜述,最后提出了該領(lǐng)域未來的研究方向.

Abstract： 

The rapid development of E-commerce and network has helped many enterprises that distribute their products through traditional channel selling product through E-market based on network. The study of multi-channel distribution systems based on B2C E-commerce has become one of the focuses of supply chain management. The research scenarios and research progress of the main problems in multi-channel distribution system are reviewed, which involves multi-channel structure arrangement and pricing, channel field are proposed.

  本文關(guān)鍵詞：B2C電子商務(wù)模式下多渠道分銷系統(tǒng)研究綜述，由筆耕文化傳播整理發(fā)布。