發(fā)布時(shí)間：2018-01-08 04:26

  本文關(guān)鍵詞：江西宗教文化旅游產(chǎn)業(yè)發(fā)展戰(zhàn)略研究　出處：《南昌大學(xué)》2016年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 宗教文化 旅游產(chǎn)業(yè) 發(fā)展戰(zhàn)略研究

【摘要】：宗教是一種社會(huì)意識(shí)形態(tài),更是復(fù)雜的社會(huì)現(xiàn)象。20世紀(jì)50年代后,文化旅游逐漸成為熱詞,宗教文化旅游及體驗(yàn)逐漸成為核心,受到旅游者的親睞,并且隨著經(jīng)濟(jì)社會(huì)發(fā)展逐漸從象牙塔走向大眾旅游的概念。江西旅游資源豐富,近年來(lái),江西高位推動(dòng)旅游業(yè),將其作為科學(xué)發(fā)展、綠色崛起的重要抓手。作為旅游業(yè)的重要載體,江西宗教文化源遠(yuǎn)流長(zhǎng),底蘊(yùn)十足,尤其是佛、道教,在全世界都有重要影響,在全國(guó)來(lái)說都具有數(shù)量多、分布廣、類型全、品位高、影響大等特點(diǎn),目前有超過7400多個(gè)宗教場(chǎng)所。但江西給全國(guó)的旅游觀感是革命老區(qū),紅土地,綠色資源較多。宗教文化旅游雖有了一定的發(fā)展,從總體上來(lái),宗教文化旅游開發(fā)時(shí)間不長(zhǎng),開發(fā)空間仍需拓展,基礎(chǔ)仍有待于進(jìn)一步打牢。分析江西省宗教文化旅游產(chǎn)業(yè)現(xiàn)狀,有利于提出下一步宗教文化旅游產(chǎn)業(yè)開發(fā)戰(zhàn)略的對(duì)策。本文以“江西宗教文化旅游產(chǎn)業(yè)發(fā)展戰(zhàn)略研究”為對(duì)象來(lái)進(jìn)行研究,以探討加快發(fā)展江西宗教文化的路徑和對(duì)策措施,文章運(yùn)用了理論研究與案例分析相結(jié)合的基本方法,具體包括實(shí)地考察法、文獻(xiàn)查閱法、比較分析法、統(tǒng)計(jì)分析法和案例分析法,以及戰(zhàn)略管理的SWOT分析等。從而使江西宗教文化旅游發(fā)展戰(zhàn)略研究更加有針對(duì)性和可行性,為論文的完成提供了較為科學(xué)的理論依據(jù)和現(xiàn)實(shí)依據(jù)。全文共六章,分三部分,第一部分是導(dǎo)論,共一章,主要說明本題目的研究背景、目的、意義、國(guó)內(nèi)外研究現(xiàn)狀以及研究的內(nèi)容和方法等。第二部分為正文,共四章。首先在理論研究部分,對(duì)宗教文化旅游等相關(guān)概念進(jìn)行的闡述,為論文奠定理論基礎(chǔ);其次對(duì)江西宗教文化旅游產(chǎn)業(yè)發(fā)展的背景和現(xiàn)狀,通過SWOT分析法的運(yùn)用,指出江西宗教文化旅游發(fā)展的機(jī)遇與挑戰(zhàn);并對(duì)戰(zhàn)略目標(biāo)和路徑進(jìn)行了闡述。并以龍虎山旅游及宮觀經(jīng)濟(jì)為案例,進(jìn)行了分析。第三部分為概括性總結(jié),指出研究結(jié)論及以后應(yīng)進(jìn)一步研究的方向。
[Abstract]:Religion is a kind of social ideology, which is a complicated social phenomenon. Since 50s, cultural tourism has gradually become a hot word, religious and cultural tourism and experience gradually become the core, which is favored by tourists. And with the economic and social development gradually from ivory tower to the concept of mass tourism Jiangxi is rich in tourism resources in recent years Jiangxi high promotion of tourism as a scientific development. As an important carrier of tourism, Jiangxi has a long history of religious culture, especially Buddhism, Taoism, has an important impact in the world, and has a large number in the whole country. There are more than 7, 400 religious sites in Jiangxi, but Jiangxi gives the whole country a sense of the old revolutionary areas, red land, and so on, with the characteristics of wide distribution, complete type, high grade, great influence and so on. Although there has been a certain development of religious and cultural tourism, generally speaking, the development of religious and cultural tourism is not long, and the development space still needs to be expanded. The foundation remains to be further strengthened. The present situation of religious and cultural tourism industry in Jiangxi Province is analyzed. This paper studies the development strategy of religious culture tourism industry in Jiangxi province. In order to explore the ways and countermeasures to accelerate the development of religious culture in Jiangxi, the article uses the basic methods of combining theoretical research and case analysis, including the field investigation method, literature review method, comparative analysis method. The statistical analysis and case analysis, as well as the SWOT analysis of strategic management, make the research on the development strategy of Jiangxi religious culture tourism more targeted and feasible. For the completion of the thesis to provide a more scientific theoretical and practical basis. The full text consists of six chapters, divided into three parts, the first part is an introduction, a chapter, mainly explains the research background, purpose, significance of this topic. The second part is divided into four chapters. Firstly, in the theoretical research part, the related concepts such as religious cultural tourism are expounded, which lays a theoretical foundation for the thesis. Secondly, the paper points out the opportunities and challenges of the development of religious culture tourism in Jiangxi Province through the application of SWOT analysis method to the background and present situation of the development of religious culture tourism industry in Jiangxi Province. The paper also expounds the strategic goal and path, and takes Longhu Mountain tourism and palace view economy as an example to analyze. The third part is a general summary, pointing out the conclusion of the research and the direction that should be further studied in the future.
【學(xué)位授予單位】：南昌大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2016
【分類號(hào)】：F592.7

【參考文獻(xiàn)】

相關(guān)期刊論文 前1條

1 方百壽;論宗教旅游的生態(tài)化趨向[J];社會(huì)科學(xué)家;2001年01期

，

本文編號(hào)：1395639