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企業(yè)社區(qū)關(guān)系管理研究

發(fā)布時(shí)間:2018-04-21 20:04

  本文選題:企業(yè) + 社區(qū) ; 參考:《遼寧大學(xué)》2007年博士論文


【摘要】: 筆者選取企業(yè)社區(qū)關(guān)系管理這一新興研究領(lǐng)域主要基于實(shí)踐和理論兩個(gè)原因。其中實(shí)踐原因主要包括以下四點(diǎn):(1)社區(qū)已經(jīng)成為企業(yè)管理的重要對(duì)象;(2)企業(yè)社會(huì)責(zé)任運(yùn)動(dòng)在實(shí)踐中不斷深化;(3)社區(qū)是企業(yè)社會(huì)資本的重要載體;(4)企業(yè)社區(qū)關(guān)系管理是中國(guó)企業(yè)在新的歷史背景下面臨的新問(wèn)題。理論原因主要表現(xiàn)在國(guó)內(nèi)外還沒(méi)有相關(guān)的專門著作,本選題具有開創(chuàng)性的意義。 其中,第一章對(duì)論文的研究前提、文獻(xiàn)材料、研究方法、框架、創(chuàng)新之處等進(jìn)行了說(shuō)明。 第二章論述企業(yè)、社區(qū)及其基本關(guān)系。論文認(rèn)為企業(yè)是社區(qū)的一員,二者存在著地理上的重合。企業(yè)享受社區(qū)提供的種種條件,也對(duì)社區(qū)產(chǎn)生種種影響。 第三章論述了企業(yè)社區(qū)關(guān)系管理的基本概念。論文認(rèn)為企業(yè)社區(qū)關(guān)系管理涉及的理論主要包括利益相關(guān)者理論、社會(huì)責(zé)任理論和社會(huì)資本理論。企業(yè)社區(qū)關(guān)系管理的產(chǎn)生基于經(jīng)濟(jì)、法律和企業(yè)家精神三個(gè)層面的原因。 第四章論述了企業(yè)社區(qū)關(guān)系管理的一般模式。企業(yè)社區(qū)關(guān)系管理的一般模型主要處理治理結(jié)構(gòu)與企業(yè)、社區(qū)之間的相互關(guān)系。 第五章論述了西方發(fā)達(dá)國(guó)家的企業(yè)社區(qū)關(guān)系管理模式。論文主要論述其宏觀模式和微觀模式。 第六章論述了中國(guó)企業(yè)社區(qū)關(guān)系管理模式評(píng)析。論文認(rèn)為計(jì)劃經(jīng)濟(jì)年代中國(guó)不存在真正的企業(yè)社區(qū)關(guān)系管理。 轉(zhuǎn)型前期企業(yè)社區(qū)關(guān)系管理宏觀模式是獲取與政府的社會(huì)資本是企業(yè)社區(qū)關(guān)系管理的核心目標(biāo),而獲取與社區(qū)的社會(huì)資本并不是企業(yè)特別重視的目標(biāo)。微觀模式是公司章程模糊授權(quán)CEO的進(jìn)行社區(qū)關(guān)系管理的權(quán)力的方式。 第七章論述了構(gòu)建中國(guó)企業(yè)社區(qū)關(guān)系管理的新模式。論文在總結(jié)西方發(fā)達(dá)國(guó)家和中國(guó)轉(zhuǎn)型前期企業(yè)社區(qū)關(guān)系管理模式的基礎(chǔ)上,提出了相應(yīng)的適用轉(zhuǎn)型后期的新模式。 第八章分別通過(guò)遼寧ZT建設(shè)集團(tuán)、遼寧YD企業(yè)集團(tuán)和英美資源集團(tuán)三個(gè)案例,分別論述了中國(guó)老國(guó)企業(yè)、新興民營(yíng)企業(yè)和跨國(guó)集團(tuán)三個(gè)層次的企業(yè)社區(qū)關(guān)系,并對(duì)論文中的相關(guān)內(nèi)容進(jìn)行了佐證。 第九章:結(jié)論與展望。論文的主要結(jié)論包括以下五點(diǎn):(1)企業(yè)進(jìn)行社區(qū)關(guān)系管理的目的在于獲取法律利益、經(jīng)濟(jì)利益和社會(huì)資本,這三者構(gòu)成了企業(yè)競(jìng)爭(zhēng)力(優(yōu)勢(shì))的重要組成部分;(2)企業(yè)視野中的社區(qū)概念與員工維度、生產(chǎn)經(jīng)營(yíng)維度、環(huán)境保護(hù)維度、政府期望維度四個(gè)維度緊密相聯(lián);(3)影響企業(yè)社區(qū)關(guān)系管理的因素包括企業(yè)因素E,社區(qū)因素C和其他因素O;(4)企業(yè)社區(qū)關(guān)系管理的方式包括社會(huì)義務(wù)方式、社會(huì)責(zé)任方式和社會(huì)表現(xiàn)方式三種;(5)企業(yè)社區(qū)關(guān)系管理宏觀模式是從企業(yè)的視角來(lái)處理企業(yè)、社區(qū)與政府之間的關(guān)系。企業(yè)社區(qū)關(guān)系管理的微觀模式是企業(yè)社區(qū)關(guān)系管理在公司治理結(jié)構(gòu)中的體現(xiàn);(6)中國(guó)的企業(yè)社區(qū)關(guān)系管理模式的最大特點(diǎn)是企業(yè)與社區(qū)的合二為一,中國(guó)企業(yè)社區(qū)關(guān)系管理新模式的最大特點(diǎn)是企業(yè)依托社區(qū)獲得政府的支持(社會(huì)資本的具體表現(xiàn))。 對(duì)于研究展望,至少以下三個(gè)方面是將來(lái)的研究重點(diǎn):(1)社區(qū)在不同國(guó)家和地區(qū)、不同行業(yè)利益相關(guān)者中的地位問(wèn)題;(2)轉(zhuǎn)型時(shí)期的社區(qū)運(yùn)作機(jī)制;(3)企業(yè)社區(qū)關(guān)系管理與其他管理機(jī)制的協(xié)調(diào)。
[Abstract]:The author chooses the new research field of enterprise community relationship management as two main reasons based on practice and theory. The practical reasons include the following four points: (1) community has become an important object of enterprise management; (2) corporate social responsibility movement is deepened in practice; (3) community is an important carrier of enterprise social capital; (4) enterprise The management of community relations is a new problem facing Chinese enterprises in the new historical background. The main reason is that there are no relevant special works at home and abroad. This topic is of pioneering significance.
In the first chapter, the research premise, literature materials, research methods, framework, and innovations are described.
The second chapter discusses the enterprise, the community and its basic relationship. The paper thinks that the enterprise is a member of the community, the two has a geographical coincidence. The enterprises enjoy the various conditions provided by the community, and also have various effects on the community.
The third chapter discusses the basic concept of enterprise community relationship management. The thesis holds that the theory of enterprise community relationship management mainly includes stakeholder theory, social responsibility theory and social capital theory. The cause of enterprise community relationship management is based on the three aspects of economy, law and enterprisers.
The fourth chapter discusses the general model of the enterprise community relationship management. The general model of the enterprise community relationship management mainly deals with the relationship between the governance structure and the enterprise and the community.
The fifth chapter discusses the management mode of enterprise community relationship in western developed countries.
The sixth chapter deals with the analysis of the management mode of community relationship in Chinese enterprises.
The macro model of the enterprise community relationship management in the early period of the transition is the core goal of obtaining the social capital and the government's social capital, and obtaining the social capital of the community is not the special goal of the enterprise. The micro model is the way of the power of the community relations management of the company's constitution fuzzy CEO.
The seventh chapter discusses the new model for the construction of community relations management in Chinese enterprises. On the basis of summarizing the model of community relations management in the western developed countries and the early period of transition in China, the paper puts forward the corresponding new model for the later period of the transformation.
The eighth chapter, through the three cases of Liaoning ZT construction group, Liaoning YD enterprise group and Anglo American resource group, respectively discussed the relationship between the old Chinese enterprises, the emerging private enterprises and the transnational groups at three levels, and testified the related contents of the paper.
The ninth chapter: conclusion and prospect. The main conclusions of this paper include the following five points: (1) the purpose of community relationship management is to obtain legal interests, economic interests and social capital, which constitute the important components of the competitiveness of enterprises (2) community concept and employee dimension, production management dimension and environment in the field of vision. The protection dimension, the four dimensions of the government expectation dimension are closely linked; (3) the factors affecting the enterprise community relationship management include enterprise factor E, community factor C and other factors O; (4) the ways of corporate community relationship management include social obligation mode, social responsibility mode and social expression mode, and (5) the macro model of enterprise community relationship management is the macro model of enterprise community relations management. The relationship between the community and the government is dealt with from the perspective of the enterprise. The microcosmic mode of the enterprise community relationship management is the embodiment of the enterprise community relationship management in the corporate governance structure; (6) the biggest characteristic of the Chinese enterprise community relationship management model is the combination of the enterprise and the community, and the new model of the Chinese enterprise community relationship management. The biggest feature is that enterprises rely on the community to get the support of the government (the specific manifestation of social capital).
In the future, at least three aspects are the focus of future research: (1) the status of community in different countries and regions, different industry stakeholders; (2) community operation mechanism during the transition period; (3) coordination of corporate community relationship management and other management mechanisms.

【學(xué)位授予單位】:遼寧大學(xué)
【學(xué)位級(jí)別】:博士
【學(xué)位授予年份】:2007
【分類號(hào)】:F270

【引證文獻(xiàn)】

相關(guān)期刊論文 前1條

1 張桂蓉;;企業(yè)社會(huì)責(zé)任與城市社區(qū)建設(shè)[J];城市問(wèn)題;2011年01期

相關(guān)碩士學(xué)位論文 前4條

1 劉璞;基于社會(huì)責(zé)任的企業(yè)社區(qū)用工行為研究[D];成都理工大學(xué);2008年

2 蒲迪;移動(dòng)通信企業(yè)與社區(qū)民眾關(guān)系的研究[D];西南交通大學(xué);2012年

3 李聰;新時(shí)期我國(guó)基層治理體制創(chuàng)新研究[D];電子科技大學(xué);2012年

4 王琳;民營(yíng)企業(yè)社區(qū)參與研究[D];寧波大學(xué);2012年

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