發(fā)布時間：2018-06-22 23:41

  本文選題：貴州 + 山地運動��； 參考：《貴州財經(jīng)大學》2014年碩士論文

【摘要】：近年來，隨著我國經(jīng)濟快速增長，人民生活水平不斷提高，山地運動休閑產(chǎn)業(yè)作為一個新興產(chǎn)業(yè)，日益受到人們的關(guān)注，其發(fā)展蘊含著巨大的潛力。2012年《國務院關(guān)于進一步促進貴州經(jīng)濟社會又好又快發(fā)展的若干意見》首次從國家層面明確貴州旅游業(yè)發(fā)展戰(zhàn)略定位，要把貴州建設(shè)成為享譽國內(nèi)外的旅游目的地、休閑度假勝地。貴州政府也明確表示，要利用豐富的山地資源，重點發(fā)展以山地戶外活動為龍頭的體育產(chǎn)業(yè)，將貴州打造成為中國首個山地戶外大省。貴州山地運動休閑產(chǎn)業(yè)在迎來轉(zhuǎn)型、跨越發(fā)展機遇的同時，也面臨著資金短缺問題，對貴州山地運動休閑產(chǎn)業(yè)融資問題進行分析，拓寬融資渠道、優(yōu)化融資結(jié)構(gòu)、選擇合適的融資方式，不僅能為貴州山地運動休閑產(chǎn)業(yè)的發(fā)展提供資金保障，還能提高融資效率，優(yōu)化資源配置。 本研究根據(jù)波特價值鏈的相關(guān)理論，構(gòu)建貴州山地運動休閑產(chǎn)業(yè)價值鏈模型，探討貴州山地運動體育休閑產(chǎn)業(yè)核心競爭優(yōu)勢的構(gòu)成要素；同時，在融資相關(guān)理論的基礎(chǔ)上，通過文獻分析法、規(guī)范分析法、戰(zhàn)略分析等方法，將微觀分析與宏觀分析相結(jié)合，理論分析與政策分析相結(jié)合，對貴州山地運動休閑產(chǎn)業(yè)的發(fā)展特點及融資能力進行相關(guān)性研究，根據(jù)貴州山地運動的特點和貴州經(jīng)濟發(fā)展的實際情況，分析了各種融資方式的可行性，就推動貴州山地運動休閑產(chǎn)業(yè)發(fā)展所采取的融資方式提出對策建議。 本文經(jīng)過理論研究、模型構(gòu)建及策略分析，得出以下結(jié)論： 第一，在貴州山地運動價值鏈模型中，基礎(chǔ)活動主要包括資源開發(fā)、基地規(guī)劃、產(chǎn)品設(shè)計、市場推廣和服務等五個環(huán)節(jié)；輔助活動分為外部活動和內(nèi)部活動兩部分，外部活動指政府在政策制定及實際工作中的支持，內(nèi)部活動即為傳統(tǒng)的價值鏈輔助活動，包括企業(yè)基礎(chǔ)、人力、研發(fā)、采購等活動。 其次，貴州山地運動核心競爭力來源于貴州特有且豐富的山地、民族、文化資源和良好的外部條件。 第三，貴州山地運動休閑融資時，要確采取政府、市場混合推動的融資模式。政府在貴州山地運動融資中對資金、資源的配置進行引導和管理，同時進行市場化的融資方式選擇，投資者在投資時享有一定的自主權(quán)。這種方式既考慮到目前貴州山地運動融資的現(xiàn)實情況，，又與貴州經(jīng)濟發(fā)展水平、山地運動休閑產(chǎn)業(yè)以及金融業(yè)的發(fā)展程度相適應，是一種合理的選擇。 最后，貴州山地運動休閑產(chǎn)業(yè)融資時，除了通過傳統(tǒng)的政府出資、銀行貸款、招商引資等方式籌集資金外，企業(yè)上市、發(fā)行債券、設(shè)立發(fā)展基金、項目融資等融資方式在貴州山地運動融資中都具有可行性，要根據(jù)項目的特點以及進行的階段，結(jié)合實際情況，選擇合適的融資方式。 基于以上結(jié)論，對貴州山地運動融資提出政策建議。一是，從深化融資體制改革、優(yōu)化融資金融環(huán)境、完善融資法律環(huán)境三個方面優(yōu)化融資宏觀環(huán)境；二是，完善政府職能。包括建立貴州山地運動融資引導機制，構(gòu)建貴州山地運動投融資項目信息平臺，制定促進山地運動健康發(fā)展的政策。三是，拓寬融資渠道。鼓勵企業(yè)上市、設(shè)立貴州山地運動發(fā)展專業(yè)基金、構(gòu)建風險投資機制以及其他新型融資模式多元籌集資金，優(yōu)化融資結(jié)構(gòu)，完善融資體系。
[Abstract]:In recent years, with the rapid growth of our economy and the improvement of the living standard of the people, the mountain sports leisure industry, as a new industry, has been paid more and more attention, and its development contains great potential.2012 years "the State Council on further promoting the economic and social development of Guizhou, a number of suggestions for the first time from the national level." The strategic orientation of Guizhou's tourism development is to make Guizhou a tourist destination with a reputation at home and abroad and a resort of leisure and holiday. The government of Guizhou has also made clear that it is necessary to make use of rich mountain resources and focus on the development of the sports industry leading by mountain outdoor activities, and to make Guizhou the first mountainous outdoors province in China. Guizhou mountain transportation. The industrial and recreational industry is facing the transformation, crossing the opportunity of development, but also facing the problem of capital shortage. It analyses the financing problem of the Guizhou mountain sports leisure industry, widens the financing channels, optimizes the financing structure, and chooses the appropriate financing way, not only can provide financial guarantee for the development of Guizhou's mountainous transportation and leisure industry, but also improve the financing. Efficiency, optimize the allocation of resources.
Based on the theory of Potter value chain, this paper constructs the value chain model of Guizhou mountain sports leisure industry, and discusses the elements of the core competitive advantage of the sports leisure industry in Guizhou mountain sports. At the same time, on the basis of related financing theories, through the methods of literature analysis, normative analysis and strategic analysis, microanalysis and macro are analyzed and macro. Combining the view analysis, combining the theoretical analysis with the policy analysis, the development characteristics and financing ability of the Guizhou mountain sports leisure industry are studied. According to the characteristics of Guizhou mountain movement and the actual situation of Guizhou's economic development, the feasibility of various financing ways is analyzed, and the development of Guizhou mountain sports leisure industry is promoted. Suggestions are put forward in the way of financing.
After theoretical research, model building and strategy analysis, the following conclusions are drawn.
First, in the value chain model of Guizhou mountain movement, the basic activities mainly include five links: resource development, base planning, product design, market promotion and service; auxiliary activities are divided into two parts, external activities and internal activities. External activities refer to the government's support in policy making and actual work, and the internal activities are traditional prices. Value chain supporting activities, including enterprise foundation, human resources, R & D, procurement and other activities.
Secondly, the core competitiveness of Guizhou's mountain sports comes from Guizhou's unique and rich mountain, ethnic, cultural resources and good external conditions.
Third, when Guizhou mountain sports leisure financing, it is necessary to adopt the financing model promoted by the government and the market. The government guides and manages the allocation of funds and resources in the Guizhou mountain movement financing, and carries out the choice of the market financing mode, and the investors enjoy certain autonomy in the investment. This method takes into account the present value. It is a reasonable choice for the realities of mountain movement financing in the state to adapt to the economic development level of Guizhou, the leisure industry of mountain sports and the development of the financial industry.
In the end, Guizhou mountain sports leisure industry financing, in addition to the traditional government investment, bank loans, attracting investment and other ways to raise funds, enterprises listed, the issuance of bonds, the establishment of development funds, project financing and other financing methods in Guizhou mountain sports financing are feasible, according to the characteristics of the project and the stage, According to the actual situation, choose the right way of financing.
Based on the above conclusions, we put forward some policy suggestions on Guizhou mountain movement financing. First, we should optimize the macro environment of financing from three aspects: Deepening the reform of the financing system, optimizing the financing environment and perfecting the legal environment of financing; two, perfecting the government function, including the establishment of Guizhou mountain movement Financing Guidance Mechanism and the construction of Guizhou mountain movement investment and financing item. Three is to broaden the financing channels, encourage enterprises to go on the market, set up the Guizhou mountain sports development professional fund, build the risk investment mechanism and other new financing models to raise funds, optimize the financing structure and improve the financing system.
【學位授予單位】：貴州財經(jīng)大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：G80-05;F592.7

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