本文選題：漢繡裝飾紋樣 + 視覺語言��； 參考：《廣西師范大學(xué)》2017年碩士論文

【摘要】：漢繡是我國特有的刺繡工藝,它與蘇繡、湘繡、蜀繡等并稱為中國十大名繡,主要流行于湖北武漢、荊州、洪湖一帶。漢繡裝飾紋樣種類豐富、色彩艷麗,它集中體現(xiàn)了湖北地區(qū)人民的圖騰崇拜、民俗生活和精神信仰。想要從藝術(shù)的角度欣賞漢繡裝飾紋樣,并從中汲取養(yǎng)分,就必須對它進(jìn)行研究分析和解讀。本文從漢繡裝飾紋樣的本質(zhì)出發(fā),對紋樣的功能、符號意義和審美價(jià)值三個(gè)方面進(jìn)行了分析,將漢繡裝飾紋樣認(rèn)知為一種視覺符號,并分析其符號形式與符號內(nèi)容的關(guān)系,探討了漢繡裝飾紋樣視覺語言的特點(diǎn)及傳達(dá)過程。視覺語匯是視覺語言研究的基礎(chǔ),只有對漢繡裝飾紋樣視覺語匯進(jìn)行概括和分類才能更加了解它的視覺語言。首先,本文通過對資料的收集和整理將漢繡裝飾紋樣視覺語匯分為:花卉植物紋樣語匯、動(dòng)物紋樣語匯、人物紋樣語匯以及文字性紋樣語匯四大類,又對具有代表性的鳳鳥紋、牡丹紋、蓮花紋、吉祥花字紋等紋樣進(jìn)行了深入分析;其次,漢繡裝飾紋樣視覺語言的語法是研究視覺語匯的組織以及變化關(guān)系的,本人分析了漢繡裝飾紋樣視覺語法中的構(gòu)圖法則,將它分為對稱均衡和自由構(gòu)成兩種形式,又按照漢繡裝飾紋樣的組織方式分為團(tuán)飾、方飾和散飾三大類;再次,本人從視覺符號的角度出發(fā),總結(jié)出漢繡裝飾紋樣視覺語義的特點(diǎn),分析了自然因素、社會(huì)因素對漢繡裝飾紋樣視覺語義的影響,并將紋樣視覺語義分為圖騰崇拜、宗教儀式、時(shí)令節(jié)日、祈福納祥四大類,對語義的解讀有助于人們進(jìn)一步掌握漢繡裝飾紋樣視覺語言;最后,從視覺語匯、語義、語法、語境等角度來分析漢繡裝飾紋樣在禮品包裝中應(yīng)用的可行性、應(yīng)用現(xiàn)狀和應(yīng)用原則,并通過對其研究進(jìn)行設(shè)計(jì)實(shí)踐。漢繡作為地方性繡種在經(jīng)歷了工業(yè)發(fā)展的沖擊后,面臨著失傳的危機(jī)。面對這樣嚴(yán)峻的形勢,本文從漢繡裝飾紋樣方面入手,將漢繡裝飾紋樣認(rèn)知為一種視覺符號,對其視覺語匯、語法、語義、語境進(jìn)行研究,將它與同一個(gè)地域環(huán)境下的禮品包裝相結(jié)合,尋找漢繡紋樣視覺語言與禮品包裝設(shè)計(jì)的融合點(diǎn),并對漢繡裝飾紋樣進(jìn)行創(chuàng)新設(shè)計(jì)。將漢繡獨(dú)有的藝術(shù)特色帶給每一個(gè)消費(fèi)者,希望在促進(jìn)商品銷售的同時(shí)能為漢繡帶來新的發(fā)展和新的機(jī)會(huì)。
[Abstract]:Han embroidery is a unique embroidery technology in China. It is known as the top ten famous embroidery in China with Su embroidery, Xiang embroidery and Shu embroidery, mainly popular in Wuhan, Hubei, Jingzhou and Honghu. The decorative patterns of Han embroidery are rich in variety and colorful. It embodies the people's totem worship, folk life and spiritual belief in Hubei. If we want to appreciate the decorative patterns of Han embroidery from the angle of art and draw nutrients from them, we must study, analyze and interpret them. Starting from the essence of the decorative patterns of Han embroidery, this paper analyzes the functions, symbolic significance and aesthetic value of the patterns, and cognizes them as a visual symbol, and analyzes the relationship between the form of the symbols and the contents of the symbols. This paper discusses the characteristics and communication process of the visual language of decorative patterns in Han embroidery. Visual vocabulary is the basis of visual language research. Only by generalizing and classifying the visual vocabulary of decorative patterns in Han embroidery can we better understand its visual language. First of all, through the collection and collation of the data, the visual vocabulary of decorative patterns in Han embroidery is divided into four categories: flower and plant patterns, animal patterns, characters and characters, and the representative Phoenix and bird patterns. Peony pattern, lotus pattern, auspicious flower pattern and other patterns are deeply analyzed. Secondly, the grammar of the visual language of Han embroidery decorative pattern is to study the organization and changing relationship of visual vocabulary. I have analyzed the composition principle in the visual grammar of Chinese embroidery decorative pattern, and divided it into two forms: symmetrical equilibrium and free constitution, and divided it into three categories according to the organization mode of Han embroidery decorative pattern: group decoration, square decoration and scattered decoration. From the point of view of visual symbols, I summarize the characteristics of visual semantics of decorative patterns in Chinese embroidery, analyze the influence of natural factors and social factors on visual semantics of decorative patterns of Chinese embroidery, and divide the visual semantics of patterns into totem worship and religious rites. The interpretation of semantics helps people to further master the visual language of decorative patterns of Chinese embroidery. Finally, from the visual vocabulary, semantics, grammar, From the perspective of context, this paper analyzes the feasibility, current situation and application principles of the application of decorative patterns of Han embroidery in gift packaging. Han embroidery as a local embroidery species experienced the impact of industrial development, facing a lost crisis. In the face of such a severe situation, this paper starts from the aspect of decorative patterns of Han embroidery, and makes a study of the visual vocabulary, grammar, semantics, and context of the decorative patterns of Han embroidery as a kind of visual symbol. Combining it with the gift packaging in the same regional environment, this paper looks for the fusion point between the visual language of the Chinese embroidery pattern and the gift packaging design, and carries on the innovation design to the Han embroidery decoration pattern. The unique artistic features of Han embroidery will be brought to every consumer, hoping to promote the sales of goods at the same time can bring new development and new opportunities for Han embroidery.
【學(xué)位授予單位】：廣西師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：J524.2

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