我國手機出版發(fā)展現(xiàn)狀及對策研究
發(fā)布時間：2018-12-28 17:45
【摘要】： 2000年1月,全世界第一部手機小說《阿由的故事》在日本面世。2001年7月,《揚子晚報》推出短信版“揚子隨身看”,掀開了我國手機出版業(yè)的發(fā)展序幕。截至2006年底,我國數(shù)字出版產(chǎn)業(yè)整體收入約200億元,其中手機出版(包括手機彩鈴、手機游戲、手機動漫)的收入就達80億元。隨著手機通訊以及互聯(lián)網(wǎng)技術(shù)的發(fā)展,手機與互聯(lián)網(wǎng)的結(jié)合日益密切,手機已經(jīng)成為了一個重要的出版載體,手機出版成為了一種新興的數(shù)字出版形態(tài)。 雖然我國手機出版業(yè)在蓬勃的發(fā)展,但是目前我國出版業(yè)內(nèi)外人士對手機出版也并沒有一個深入的研究,大多數(shù)的研究僅僅停留在手機出版概念、規(guī)模及其發(fā)展趨勢的預(yù)測以及就手機出版中出現(xiàn)的某一問題或環(huán)節(jié)上。而對我國手機出版發(fā)展現(xiàn)狀、問題與發(fā)展對策的總結(jié)性文章幾乎沒有,因此,本文力圖在現(xiàn)有研究資料的基礎(chǔ)上,通過分析我國手機出版的現(xiàn)狀,并對照日韓兩國手機出版業(yè)的發(fā)展情況,理清困擾我國手機出版發(fā)展的問題,從而提出我國手機出版業(yè)發(fā)展的對策建議。 全文共分六章: 第一章,主要是對論文的研究背景和分析框架做一個說明,具體包括相關(guān)背景的介紹,研究現(xiàn)狀,研究方法和研究框架。 第二章,即對手機出版的起源、概念界定以及其特點的概括和總結(jié),以便下文研究闡敘之用。 第三章,是對國內(nèi)外手機出版發(fā)展的概況做一個總結(jié),其中國外手機出版主要是指日、韓兩國的手機出版業(yè),分析國內(nèi)外手機出版業(yè)高速發(fā)展的成就及原因。 第四章,在前文的基礎(chǔ)上分析得出當前困擾我國手機出版產(chǎn)業(yè)發(fā)展的問題。 第五章,針對上章的分析出來問題提出相關(guān)建議和對策。 第六章,是結(jié)語部分,總結(jié)本論文的不足,并提出展望,希望本論文能夠起到一個拋磚引玉的作用,讓更多的人來研究手機出版,從而為我國手機出版業(yè)的發(fā)展出謀劃策。
[Abstract]:In January 2000, the world's first mobile novel "A you's Story" was published in Japan. In July, 2001, Yangzi Evening News launched a short message version of "Yangtze to read with you", which opened the prelude to the development of China's mobile phone publishing industry. By the end of 2006, the total revenue of China's digital publishing industry was about 20 billion yuan, of which the revenue of mobile phone publishing (including mobile phone color bell, mobile game, mobile animation) reached 8 billion yuan. With the development of mobile phone communication and Internet technology, the combination of mobile phone and Internet has become an important publishing carrier, and mobile phone publishing has become a new digital publishing form. Although the mobile phone publishing industry in our country is booming, but at present, there is no in-depth study on mobile phone publishing by people inside and outside the publishing industry in our country. Most of the research just stays on the concept of mobile phone publishing. The prediction of scale and its development trend, as well as a certain problem or link in cell phone publishing. However, there are few summary articles on the development of mobile phone publishing in China. Therefore, this paper tries to analyze the current situation of mobile phone publishing in China on the basis of the existing research data. Compared with the development of mobile phone publishing industry in Japan and Korea, the paper clarifies the problems that haunt the development of mobile phone publishing industry in China, and puts forward the countermeasures and suggestions for the development of mobile phone publishing industry in China. This paper is divided into six chapters: the first chapter is a description of the research background and analysis framework, including the introduction of relevant background, research status, research methods and research framework. The second chapter is the origin of mobile phone publishing, the definition of the concept and its characteristics of the summary and summary, so as to discuss the use of the following research. The third chapter is a summary of the development of mobile phone publishing at home and abroad, in which the mobile phone publishing mainly refers to the mobile phone publishing industry in Japan and South Korea, and analyzes the achievements and reasons of the rapid development of the mobile phone publishing industry at home and abroad. The fourth chapter, on the basis of the analysis of the previous analysis of the current development of mobile phone publishing industry in China. The fifth chapter, according to the analysis of the previous chapter out of the problem put forward relevant suggestions and countermeasures. The sixth chapter is the conclusion part, summarizes the insufficiency of this paper, and puts forward the prospect, hoping that this paper can play a role of drawing a brick, let more people study the mobile phone publishing, so as to give suggestions for the development of the mobile phone publishing industry in our country.
【學位授予單位】：蘭州大學
【學位級別】：碩士
【學位授予年份】：2009
【分類號】：G206-F
本文編號：2394247
[Abstract]:In January 2000, the world's first mobile novel "A you's Story" was published in Japan. In July, 2001, Yangzi Evening News launched a short message version of "Yangtze to read with you", which opened the prelude to the development of China's mobile phone publishing industry. By the end of 2006, the total revenue of China's digital publishing industry was about 20 billion yuan, of which the revenue of mobile phone publishing (including mobile phone color bell, mobile game, mobile animation) reached 8 billion yuan. With the development of mobile phone communication and Internet technology, the combination of mobile phone and Internet has become an important publishing carrier, and mobile phone publishing has become a new digital publishing form. Although the mobile phone publishing industry in our country is booming, but at present, there is no in-depth study on mobile phone publishing by people inside and outside the publishing industry in our country. Most of the research just stays on the concept of mobile phone publishing. The prediction of scale and its development trend, as well as a certain problem or link in cell phone publishing. However, there are few summary articles on the development of mobile phone publishing in China. Therefore, this paper tries to analyze the current situation of mobile phone publishing in China on the basis of the existing research data. Compared with the development of mobile phone publishing industry in Japan and Korea, the paper clarifies the problems that haunt the development of mobile phone publishing industry in China, and puts forward the countermeasures and suggestions for the development of mobile phone publishing industry in China. This paper is divided into six chapters: the first chapter is a description of the research background and analysis framework, including the introduction of relevant background, research status, research methods and research framework. The second chapter is the origin of mobile phone publishing, the definition of the concept and its characteristics of the summary and summary, so as to discuss the use of the following research. The third chapter is a summary of the development of mobile phone publishing at home and abroad, in which the mobile phone publishing mainly refers to the mobile phone publishing industry in Japan and South Korea, and analyzes the achievements and reasons of the rapid development of the mobile phone publishing industry at home and abroad. The fourth chapter, on the basis of the analysis of the previous analysis of the current development of mobile phone publishing industry in China. The fifth chapter, according to the analysis of the previous chapter out of the problem put forward relevant suggestions and countermeasures. The sixth chapter is the conclusion part, summarizes the insufficiency of this paper, and puts forward the prospect, hoping that this paper can play a role of drawing a brick, let more people study the mobile phone publishing, so as to give suggestions for the development of the mobile phone publishing industry in our country.
【學位授予單位】：蘭州大學
【學位級別】：碩士
【學位授予年份】：2009
【分類號】：G206-F
【引證文獻】
相關(guān)期刊論文 前3條
1 王丹;王宗殿;;從“批發(fā)”到“零售”:手機出版服務(wù)創(chuàng)新思考[J];出版科學;2010年06期
2 王曉霞;王啟浩;孫道雯;郝越;;“三網(wǎng)融合”背景的手機出版開發(fā)初探[J];新聞天地(下半月刊);2011年07期
3 杜永紅;;手機出版的發(fā)展戰(zhàn)略研究[J];新聞知識;2012年03期
相關(guān)碩士學位論文 前9條
1 夏賢明;我國手機出版產(chǎn)業(yè)鏈研究[D];江西財經(jīng)大學;2010年
2 楊安;3G時代我國電子閱讀器出版的發(fā)展現(xiàn)狀與對策[D];華中科技大學;2010年
3 張曄;動漫產(chǎn)業(yè)競爭力國際比較研究[D];東華大學;2012年
4 馬凌珊;數(shù)字環(huán)境下的新疆少數(shù)民族文字出版研究[D];北京印刷學院;2012年
5 王云蕓;中美電子圖書出版發(fā)展比較研究[D];北京印刷學院;2012年
6 洪璇;我國手機出版運營模式研究[D];武漢理工大學;2012年
7 馮君;論手機媒體的現(xiàn)狀與未來[D];中南民族大學;2012年
8 呂杰;媒介融合形勢下我國晚報競爭策略研究[D];渤海大學;2013年
9 安潔;我國手機閱讀內(nèi)容生產(chǎn)策略研究[D];北京印刷學院;2013年
，本文編號：2394247
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