Background背景

經(jīng)濟(jì)全球化破壞以自然資源為基礎(chǔ)的勞動(dòng)分工的傳統(tǒng)模式，產(chǎn)品是世界經(jīng)濟(jì)和跨國(guó)企業(yè)發(fā)展的必然趨勢(shì)，已成為世界經(jīng)濟(jì)活動(dòng)中的作用越來(lái)越突出。也是一個(gè)不可逆轉(zhuǎn)的必然趨勢(shì)，企業(yè)必須適應(yīng)經(jīng)濟(jì)全球化的國(guó)際業(yè)務(wù)。
有一個(gè)非常簡(jiǎn)單的理解為國(guó)際化銷(xiāo)售他們的產(chǎn)品到國(guó)外市場(chǎng)。但是，這個(gè)詞的真正含義可能是實(shí)現(xiàn)資源配置的國(guó)際和一種資源配置方式的變化。也就是說(shuō)，國(guó)際要求是在全球資源的充分條件和合理分配；另一種說(shuō)法是生產(chǎn)低成本和高質(zhì)量的產(chǎn)品。這種資源配置的全球化主要由生產(chǎn)全球化、市場(chǎng)全球化、科技全球化和人才全球化、資金來(lái)源全球化、全球品牌全球化。
The Economic globalization whichbreaks the traditional pattern of Division of labour based on natural resources, products is an inevitable trend of the development of the world economy andthetransnational corporations have played more and more prominent role in the world economy activities.The Economic globalizationis also an irreversible and inevitable trend that enterprises must become an international business to be adapted.
There was a just very simple understanding for internationalization that selling their products to foreign markets. But the true meaning for that word might be realizing the resource allocation international and one kind of changing for resource allocation way. That is to say the international requires are taking the global resources full advantaged and rational allocated; another way of saying is to produce products with low cost and high quality. This resource allocation globalization composed by a number of factors, such as: globalization of production, globalization of market, globalization of technology and talents, globalization of sources of funding, globalization of global brand.
Meanwhile, internationalization means that some elements must be output. With different degrees of internationalization and various international businesses, the output is different. Competitiveness of output element not only determines the competitiveness of enterprises involved in international competition but also plays an important role for the success of internationalization. The United States is controlling the global economy through technology output. The European countries remain strong economic development through capital exports output. While the economy of South Korea has overtakenthat of Japan based on the cultural exports.
 Preliminary Review of the Literature
1、Foreign direct investment theory
2、The enterprise strategic management theory
3、Traditional strategic theory
4、The Haier Group's overseas investment
4. Research Question and Objectives
5. Methodology and Research Methods
6. Ethical Considerations

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