本研究旨在為SinergiaSistemi,一家致力于提供節(jié)能方案的意大利公司,為進入中國沼氣產(chǎn)業(yè)提供可能的市場注入策略。2009年中國可再生能源的發(fā)電能力達到史上最高。中國開始大舉投資可再生能源并同時開始大力發(fā)展諸如獨具特色的沼氣發(fā)電業(yè)。 本研究的意義在于對環(huán)境的關注以及對可再生能源的重視(尤其是中國)。初步研究通過展會會議及直接信息交換形成,研究第二部通過方法論收集信息并形成。首先,作者簡要介紹了關于沼氣科技及關鍵設備的信息以帶入研究主題。其次,作者著重于與中國相關的分析,介紹了中國沼氣行業(yè)的特色。包括,技術特點,作為農(nóng)村家用電與尚未開拓的中大規(guī)模發(fā)電站的差異。還包括,有利的政府財政干預,并詳細陳述了相關政策與清潔發(fā)展機制。隨后描述了盈利地區(qū)(主要是山東及廣東)情況、以及由于技術的落后、標準條例的空白、地理的差異性以及可替代的新能源所帶來的應用局限性。所有影響這一行業(yè)的因素都通過PESTLE分析法及波特五力分析法進行分類。最后重點介紹了該公司在特定地區(qū)采用的不同策略,并給出相關原因。同時并提出了針對未來的一些具體建議。
【學位單位】：華東理工大學
【學位級別】：碩士
【學位年份】：2013
【中圖分類】：F416.2;F323.214
【文章目錄】：
Abstract
摘要
1 Introduction
    1.1 Renewables in China
    1.2 Company Introduction
    1.3 Problem Definition
    1.4 Significance and Aim of the Study
    1.5 Research Methodology and Framework
2 Relevant Theories & Literature Review
    2.1 Relevant Theories
        2.1.1 Porter's Five Forces
        2.1.2 Foreign Market Entry Modes
    2.2 Analysis Tools
        2.2.1 PESTLE Analysis
        2.2.2 TOWS Matrix
    2.3 Literature Review:Overview Biogas Technology
        2.3.1 The Biogas Generation Process
        2.3.2 Different Input Specification
        2.3.3 Technical Features
            2.3.3.1 AD Process
            2.3.3.2 Structure and Functioning of Most Common Projects
            2.3.3.3 AD Reactors
        2.3.4 Different Kinds of Projects
        2.3.5 Profitability and Inefficiency
        2.3.6 Financial Incentives:CDM
3 Analysis of the Chinese Biogas Industry
    3.1 Brief Historical Development Introduction
    3.2 Chinese Biogas Specific Features
        3.2.1 Biogas Main Utilizations
        3.2.2 Main Feedstock Types
        3.2.3 Projects' Models and Reactors
            3.2.3.1 Household Applications
            3.2.3.2 Medium Large Plants
    3.3 Current Market Overview
        3.3.1 Market Size
            3.3.1.1 Monetary Value
            3.3.1.2 Actors
        3.3.2 Main Industries and Related Projects
            3.3.2.1 Industrial Organic Wastewater
            3.3.2.2 Livestock and Poultry Farms
            3.3.2.3 Biogas from MSW
        3.3.3 Profitable Areas
        3.3.4 Financing System
            3.3.4.1 Policies,Incentives,Loans
            3.3.4.2 Tax Privileges
            3.3.4.3 Pilot Projects
        3.3.5 CDM in China
        3.3.6 Market Potential
        3.3.7 Constraints
4 SinergiaSistemi in China
    4.1 Why to China
    4.2 PESTLE Analysis
        4.2.1 Political Factors
        4.2.2 Economic Factors
        4.2.3 Social Factors
        4.2.4 Technological Factors
        4.2.5 Legal Factors
        4.2.6 Environmental Factors
    4.3 Five Forces Analysis
        4.3.1 Industry Rivalry
        4.3.2 Potential Entrants/Barriers to Entry
        4.3.3 Bargaining Power of Suppliers
        4.3.4 Bargaining Power of Buyers
        4.3.5 Threat of Substitutes
5 Market Entry Evaluation for SinergiaSistemi
    5.1 TOWS Matrix
        5.1.1 Threats
        5.1.2 Opportunities
        5.1.3 Weaknesses
        5.1.4 Strengths
    5.2 Recommended Strategy
6 Conclusion
    6.1 Summary
    6.2 Next Step:Study on the Field
    6.3 Outlook of the Biogas Industry in China
    6.4 Limitations of the Research
References
Appendices
Acknowledgments
附件

【共引文獻】

相關期刊論文 前3條

1 魏偉;張緒坤;;生物質(zhì)固體成型燃料的發(fā)展現(xiàn)狀與前景展望[J];廣東農(nóng)業(yè)科學;2012年05期

2 張海成;楊改河;;甘肅臨夏北塬灌區(qū)農(nóng)業(yè)廢棄物沼氣化資源潛力及循環(huán)農(nóng)業(yè)經(jīng)濟模式分析[J];西北農(nóng)林科技大學學報(自然科學版);2012年06期

3 蔡亞慶;仇煥廣;徐志剛;;中國各區(qū)域秸稈資源可能源化利用的潛力分析[J];自然資源學報;2011年10期

相關碩士學位論文 前1條

1 周春江;重慶市農(nóng)林生物質(zhì)資源估算及其時空分布特征分析[D];西南大學;2011年

本文編號：2883891