價(jià)值創(chuàng)造是所有企業(yè)的目標(biāo),但是很多企業(yè)常常不為顧客創(chuàng)造價(jià)值。為了從更高的角度理解價(jià)值創(chuàng)造理論,一些學(xué)者使用了價(jià)值生態(tài)這一新的術(shù)語(yǔ)。為了成功地傳遞價(jià)值,企業(yè)經(jīng)常追求創(chuàng)新的方法來(lái)盈利,提高顧客忠誠(chéng)度,使其產(chǎn)品或服務(wù)更吸引消費(fèi)者,為客戶創(chuàng)造價(jià)值。在這些商業(yè)模型中,共享經(jīng)濟(jì)也不例外。盡管相對(duì)新穎,但是最近在全球取得成功的商業(yè)模型顯示,共享經(jīng)濟(jì)模型對(duì)于促進(jìn)經(jīng)濟(jì)發(fā)展有多重要。本研究的目的就是理解價(jià)值生態(tài)這一概念,確定驅(qū)動(dòng)價(jià)值創(chuàng)造的變量,理解在共享經(jīng)濟(jì)環(huán)境下的內(nèi)涵。使用案例研究方法,通過(guò)對(duì)兩個(gè)案例的比較和對(duì)二手?jǐn)?shù)據(jù)的分析,本研究驗(yàn)證了共享經(jīng)濟(jì)環(huán)境下價(jià)值創(chuàng)造的機(jī)制。首先,本文選擇了一個(gè)具有多元戰(zhàn)略的共享經(jīng)濟(jì)實(shí)例Uber,將其與集中戰(zhàn)略的共享經(jīng)濟(jì)實(shí)例Ofo作比較。第二,通過(guò)對(duì)共享經(jīng)濟(jì)、價(jià)值創(chuàng)造、價(jià)值鏈和價(jià)值生態(tài)等方面的二手?jǐn)?shù)據(jù)的分析,本文比較了兩者是如何運(yùn)作的,以及各自的機(jī)制是如何創(chuàng)造客戶價(jià)值的。第三,使用定性研究來(lái)比較兩個(gè)案例的機(jī)制,由此得出結(jié)論,成本節(jié)約、效力、反饋等因素受以下四個(gè)因素的影響:對(duì)共享經(jīng)濟(jì)和資源聯(lián)盟特點(diǎn)的完整評(píng)估、價(jià)值生態(tài)管理和價(jià)值合作、實(shí)驗(yàn)和持久性以及有效性,創(chuàng)新自主和再造。這樣,共享...

【文章頁(yè)數(shù)】：81 頁(yè)

【學(xué)位級(jí)別】：碩士

【文章目錄】：
摘要
Abstract
1. Introduction
    1.1. Research Background
    1.2. Significance
    1.3. Methodology of the Dissertation
    1.4. Research aim and objectives
    1.5. Research Scope
    1.6. Research Contributions
    1.7. Overall Research Framework
2. Theoretical background and literature review
    2.1 Sharing Economy
        2.1.1 Types of sharing economy
        2.1.2 Mechanism of the Sharing Economy
    2.2 Value Creation
    2.3 Value Chain
        2.3.1 The bare idea: from value chain into value ecology
    2.4 Value Ecology
    2.5 Bike Sharing
    2.6 Sustainability
3. Research Design
    3.1 Research methodology
    3.2 Case research samples selections
    3.3 Data collection and analysis
        3.3.1. Data collection
        3.3.2 Data analysis
4. Case description and case analysis
    4.1. Uber
        4.1.1. Case Description
        4.1.2. Case Analysis
    4.2. Ofo bike Sharing
        4.2.1. Case Description
        4.2.2. Case Analysis
    4.3. Case Comparison
        4.3.1. Discussion and comparative analysis
            4.3.1.1 Uber: Diversified strategy
            4.3.1.2 Ofo: Focus strategy
    4.4. Framework for a Sharing Economy Value Ecology
5. Conclusions
    5.1. Theoretical contribution and practical implications
        5.1.1. Theoretical contribution
        5.1.2. Practical implications
    5.2. Research limitations and prospects
References
Appendix A: Interview guide
Research Projects and Publications in Master Study
Acknowledgement



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