發(fā)布時(shí)間：2018-06-16 07:11

  本文選題：“農(nóng)超對(duì)接”供應(yīng)鏈 + 超市��； 參考：《農(nóng)業(yè)現(xiàn)代化研究》2017年05期

【摘要】："農(nóng)超對(duì)接"是推進(jìn)農(nóng)產(chǎn)品流通現(xiàn)代化的重要舉措。超市作為"農(nóng)超對(duì)接"供應(yīng)鏈的核心,充分了解其參與意愿對(duì)"農(nóng)超對(duì)接"的發(fā)展具有重要意義�；�于計(jì)劃行為理論,依據(jù)山東、湖南、甘肅等省超市的調(diào)查數(shù)據(jù),運(yùn)用因子分析和有序Probit模型,分析超市參與"農(nóng)超對(duì)接"供應(yīng)鏈的意愿,探討其參與意愿的影響因素。結(jié)果表明,超市參與"農(nóng)超對(duì)接"的意愿總體較強(qiáng)烈,31.9%的超市表示非常愿意參與"農(nóng)超對(duì)接"供應(yīng)鏈,49.8%的超市表示愿意參與"農(nóng)超對(duì)接"供應(yīng)鏈。"農(nóng)超對(duì)接"的外部拉力、"農(nóng)"與"超"的中間合力、超市的內(nèi)部能力及關(guān)鍵壓力對(duì)超市參與"農(nóng)超對(duì)接"供應(yīng)鏈有顯著正向影響,超市經(jīng)營(yíng)的慣性推力對(duì)其參與意愿影響不明顯。研究表明,"農(nóng)超對(duì)接"的利益點(diǎn)越明顯,支持資源越多,現(xiàn)實(shí)約束越小,主觀規(guī)范越強(qiáng),則超市參與"農(nóng)超對(duì)接"供應(yīng)鏈的意愿越強(qiáng)烈。因此,應(yīng)提升"農(nóng)超對(duì)接"的外部拉力、增強(qiáng)超市內(nèi)部經(jīng)營(yíng)能力、增加"農(nóng)超對(duì)接"的中間合力、精準(zhǔn)定位"農(nóng)超對(duì)接"的目標(biāo)超市群體,以進(jìn)一步提高超市參與"農(nóng)超對(duì)接"供應(yīng)鏈的意愿。
[Abstract]:Agricultural Super docking is an important measure to promote the modernization of agricultural products circulation. As the core of the supply chain, supermarkets fully understand that their willingness to participate is of great significance to the development of "agricultural super docking". Based on the theory of planning behavior and the survey data of supermarkets in Shandong, Hunan and Gansu provinces, this paper analyzes the willingness of supermarkets to participate in the supply chain of "agricultural super docking" by using factor analysis and orderly probit model, and probes into the influencing factors of their willingness to participate in the supply chain. The results showed that the willingness of supermarkets to participate in the "Agricultural Super docking" was generally stronger. 31.9% of the supermarkets indicated that they were very willing to participate in the supply chain. 49.8% of the supermarkets indicated that they were willing to participate in the "Agricultural Super-docking" supply chain. The external pulling force, the intermediate force of "agriculture" and "super", the internal ability of supermarket and the key pressure have a significant positive influence on the supermarket's participation in the supply chain of "agricultural super docking". The inertia thrust of supermarket operation has no obvious influence on its willingness to participate. The research shows that the more obvious the benefit point of "agricultural super docking", the more the supporting resources, the smaller the practical constraints and the stronger the subjective norms, the stronger the willingness of supermarkets to participate in the supply chain of "agricultural super docking". Therefore, it is necessary to enhance the external pulling force of the "agricultural super docking", enhance the internal management ability of the supermarket, increase the intermediate force of the "agricultural super docking", and accurately locate the target supermarket group of the "agricultural super docking". In order to further improve the supermarket participation in the "agricultural super docking" supply chain will.
【作者單位】： 山東農(nóng)業(yè)大學(xué)經(jīng)濟(jì)管理學(xué)院;
【基金】：國(guó)家社會(huì)科學(xué)基金項(xiàng)目(15BGL134) 教育部人文社科規(guī)劃基金項(xiàng)目(13YJA630143)~~
【分類號(hào)】：F326.6

【相似文獻(xiàn)】

相關(guān)期刊論文 前10條

1 龔雯;;商務(wù)部、農(nóng)業(yè)部啟動(dòng)試點(diǎn)推進(jìn)鮮活農(nóng)產(chǎn)品“農(nóng)超對(duì)接”[J];農(nóng)村百事通;2009年04期

2 陳岳峰;;“農(nóng)超對(duì)接”欲全國(guó)推廣“三農(nóng)”問(wèn)題或可破題[J];中國(guó)商貿(mào);2009年14期

3 ;百萬(wàn)農(nóng)民將受益“農(nóng)超對(duì)接”[J];農(nóng)村財(cái)務(wù)會(huì)計(jì);2009年11期

4 袁惠民;;推動(dòng)農(nóng)超對(duì)接 促進(jìn)農(nóng)產(chǎn)品流通[J];中國(guó)農(nóng)民合作社;2009年02期

5 ;廣東:農(nóng)超對(duì)接集中簽約2000萬(wàn)元[J];中國(guó)農(nóng)民合作社;2009年02期

6 胡定寰;曾祥明;;“農(nóng)超對(duì)接”的機(jī)遇和挑戰(zhàn)[J];中國(guó)農(nóng)民合作社;2009年01期

7 趙鐵橋;;農(nóng)超攜手闖市場(chǎng) 合作共贏謀發(fā)展[J];農(nóng)村經(jīng)營(yíng)管理;2010年04期

8 方永磊;;“農(nóng)超對(duì)接”的濟(jì)南探索[J];農(nóng)村經(jīng)營(yíng)管理;2010年04期

9 胡定寰;楊偉民;;“農(nóng)超對(duì)接”:意義與挑戰(zhàn)[J];農(nóng)村經(jīng)營(yíng)管理;2010年04期

10 本刊編輯部;黃貞;張h菁;郭晨e，

本文編號(hào)：2025846