發(fā)布時間：2018-05-18 13:35

  本文選題：鄉(xiāng)村旅游需求 + 文本挖掘��； 參考：《資源開發(fā)與市場》2017年09期

【摘要】：借助在線口碑評價和文本挖掘方法,深入研究了上海市鄉(xiāng)村旅游的市場需求特征、目的地體驗共性和體驗分異。上海鄉(xiāng)村旅游目的地的在線點評熱度具有顯著的季節(jié)性特征,獲得有關(guān)稱號的鄉(xiāng)村旅游目的地平均月點評數(shù)較高。游客的體驗呈多功能復(fù)合型、景觀觀賞型和采摘體驗型的同質(zhì)化分異,且多功能復(fù)合型目的地游客體驗的同質(zhì)化傾向較嚴重。游客對鄉(xiāng)村性事項的表達不足,鄉(xiāng)村旅游產(chǎn)品和服務(wù)的品質(zhì)仍有較大提升空間。采用文本分析法提取的上海市鄉(xiāng)村旅游需求特征,與文獻研究中展現(xiàn)的需求特征基本一致,說明文本分析法具有較高的準確性。
[Abstract]:With the help of online word-of-mouth evaluation and text mining, the market demand characteristics, destination experience commonness and experience differentiation of rural tourism in Shanghai are studied. The online reviews of rural tourism destinations in Shanghai have significant seasonal characteristics, and the average monthly rating of rural tourism destinations with the relevant titles is higher. The tourists' experience is multifunctional, the landscape viewing and picking experience are homogenous, and the multi-function complex destination is more homogenous. There is still much room for improvement in the quality of rural tourism products and services. The characteristics of rural tourism demand in Shanghai extracted by text analysis are basically consistent with the demand characteristics presented in the literature study, which shows that the text analysis method has a high accuracy.
【作者單位】： 華東師范大學(xué)工商管理學(xué)院;
【基金】：國家社會科學(xué)基金重點項目“我國反季旅游市場潛力的區(qū)域差異及開發(fā)策略研究”(編號:12AJY008) 華東師范大學(xué)優(yōu)秀博士學(xué)位論文資助計劃項目(編號:YB2016017)
【分類號】：F327;F592.7
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本文編號：1906028