發(fā)布時間：2018-05-27 14:09

  本文選題：體育產(chǎn)業(yè) + 資源整合��； 參考：《西安體育學(xué)院》2017年碩士論文

【摘要】：體育產(chǎn)業(yè)作為評判體育強國的重要標(biāo)準(zhǔn),近年來逐漸受到政府與廣大人民群眾的關(guān)注,在國家和政府的支持下,我國體育實力不斷壯大,其體育產(chǎn)業(yè)也邁入了快速發(fā)展的階段,再加上體育產(chǎn)業(yè)具有自身覆蓋范圍廣闊、經(jīng)濟帶動能力強大、資源能耗低但附加值高等獨特優(yōu)勢,使得體育產(chǎn)業(yè)在我國國民經(jīng)濟中的地位變得越來越重要,但發(fā)展速度過快也給我國體育產(chǎn)業(yè)帶來了很多問題,比如,發(fā)展基礎(chǔ)薄弱、資源利用率低、資源整合不到位等等,而這些問題將大大制約我國體育產(chǎn)業(yè)的可持續(xù)發(fā)展。同時與發(fā)達國家相比,我國對于體育產(chǎn)業(yè)化的探討還處在初級階段,很多理念還需進一步研究與探討。因此,本研究擬從資源的視角入手,以資源整合的理論基礎(chǔ)出發(fā),結(jié)合實證研究的結(jié)論,分析西安體育產(chǎn)業(yè)資源整合的現(xiàn)狀及存在問題,進而提出相應(yīng)提高西安體育產(chǎn)業(yè)資源整合效果的對策。本文正文大致可劃分為四個部分。第一部分為緒論部分,主要提出本研究的研究背景、研究目的及研究意義;第二部分為綜述部分,通過文獻梳理對國內(nèi)外體育產(chǎn)業(yè)資源整合研究現(xiàn)狀加以分析總結(jié)。第三部分運用文獻法、問卷調(diào)查法、數(shù)理統(tǒng)計法和訪談法,通過文獻梳理、歸納總結(jié),以資源識別能力、資源獲取能力、資源配置能力、內(nèi)部資源整合能力及內(nèi)外資源聯(lián)結(jié)能力五個方面深入探討西安市體育產(chǎn)業(yè)資源整合現(xiàn)狀與存在問題。研究結(jié)果表示,西安體育產(chǎn)業(yè)資源整合情況并不理想,具體存在體育產(chǎn)業(yè)結(jié)構(gòu)不合理、集聚規(guī)模較小,整體質(zhì)量不高、體育產(chǎn)業(yè)市場化發(fā)育不充分、企業(yè)/組織資源識別能力弱、資源獲取渠道單一以及資源整合效果不佳等較為突出的問題。第四部分部分通過對調(diào)查結(jié)果的研究分析本研究提出以下對策:一是優(yōu)化西安體育產(chǎn)業(yè)布局,改善體育產(chǎn)業(yè)結(jié)構(gòu);二是加快西安體育產(chǎn)業(yè)市場化進程;三是提高西安體育產(chǎn)業(yè)競爭力和附加值;四是打造西安體育產(chǎn)業(yè)發(fā)展外部條件。
[Abstract]:The sports industry, as an important standard to judge the sports power, has been paid more and more attention by the government and the masses of the people in recent years. With the support of the state and the government, the sports strength of our country is growing, and the sports industry of our country has also entered the stage of rapid development. In addition, the sports industry has its own unique advantages, such as wide coverage, strong economic driving capacity, low energy consumption of resources but high added value, which makes the sports industry more and more important in the national economy of our country. However, the rapid development of sports industry has brought a lot of problems, such as weak development foundation, low utilization of resources, inadequate integration of resources and so on, and these problems will greatly restrict the sustainable development of sports industry in China. At the same time, compared with the developed countries, the discussion of sports industrialization in our country is still in the primary stage, and many ideas need to be further studied and discussed. Therefore, this study intends to start from the perspective of resources, based on the theoretical basis of resource integration, combined with the conclusions of empirical research, analyzes the current situation and existing problems of Xi'an sports industry resources integration. Then put forward the corresponding countermeasures to improve the integration effect of Xi'an sports industry resources. The text of this paper can be roughly divided into four parts. The first part is the introduction part, mainly put forward the research background, purpose and significance of this study; the second part is a summary part, through literature review of the sports industry resources integration at home and abroad to analyze and summarize the status quo. The third part uses literature method, questionnaire method, mathematical statistics method and interview method, through literature combing, summing up, resource identification ability, resource acquisition ability, resource allocation ability, The present situation and existing problems of the integration of sports industry resources in Xi'an are discussed in five aspects: the ability of internal and external resources integration and the ability of connecting internal and external resources. The results show that the integration of sports industry resources in Xi'an is not ideal. There are unreasonable structure of sports industry, small agglomeration scale, low overall quality and insufficient market-oriented development of sports industry. The enterprise / organization resource identification ability is weak, the resources obtain channel is single, the resources conformity effect is not good and so on. The fourth part puts forward the following countermeasures through the research and analysis of the investigation results: first, optimize the distribution of Xi'an sports industry, improve the sports industry structure, second, accelerate the process of Xi'an sports industry marketization; Third, to improve the competitiveness and added value of Xi'an sports industry; fourth, to create external conditions for the development of Xi'an sports industry.
【學(xué)位授予單位】：西安體育學(xué)院
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：G80-05

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本文編號：1942402