發(fā)布時間：2018-01-04 05:21

  本文關(guān)鍵詞：鄢陵縣苗木產(chǎn)業(yè)體系發(fā)展研究　出處：《河南農(nóng)業(yè)大學(xué)》2016年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 鄢陵縣 花卉苗木產(chǎn)業(yè)體系 體系規(guī)劃

【摘要】：鄢陵縣花卉苗木產(chǎn)業(yè)在縣政府的大力引導(dǎo)和推動下,創(chuàng)造出了可觀的經(jīng)濟效益和生態(tài)效益,業(yè)已成為鄢陵縣經(jīng)濟發(fā)展的支柱產(chǎn)業(yè)。特殊的地理位置和悠久的歷史,打造了鄢陵花卉苗木的精湛技藝和顯赫聲譽,特別是新時期以來,鄢陵縣花卉苗木產(chǎn)業(yè)已初步完成了種植的規(guī)模化、生產(chǎn)的標準化、經(jīng)營的集約化和產(chǎn)業(yè)的融合化,產(chǎn)業(yè)發(fā)展趨于成熟,先后獲得“中國花木之鄉(xiāng)”、“全國花卉生產(chǎn)示范基地”、“中國臘梅文化之鄉(xiāng)”、“中國花木之都”等榮譽稱號。深入研究在我國全面實施經(jīng)濟體制轉(zhuǎn)型的大前提下,如何優(yōu)化升級鄢陵縣現(xiàn)有的花卉苗木產(chǎn)業(yè)體系,能夠促進鄢陵縣苗木產(chǎn)業(yè)更好、更快的發(fā)展。本文在分析國內(nèi)外相關(guān)文獻資料的基礎(chǔ)上,對鄢陵縣花卉苗木產(chǎn)業(yè)體系的發(fā)展情況進行了實地考察。秉承以市場需求為導(dǎo)向、以現(xiàn)代栽培設(shè)施和科學(xué)技術(shù)為支撐、以產(chǎn)業(yè)化經(jīng)營的龍頭企業(yè)為引領(lǐng),以項目建設(shè)為載體、以提高花木產(chǎn)品市場可持續(xù)競爭力為目標的原則,系統(tǒng)地闡述了鄢陵縣苗木產(chǎn)業(yè)體系的發(fā)展現(xiàn)狀,針對鄢陵縣現(xiàn)行的“園藝-工程”、“旅游-會展”、“營銷-物流”三大體系存在的花木產(chǎn)業(yè)水平相對偏低、花木產(chǎn)品結(jié)構(gòu)不夠優(yōu)化、科技研發(fā)能力亟待提高、社會服務(wù)機構(gòu)不盡完善、花木產(chǎn)業(yè)鏈條延伸不夠等不足之處,提出相應(yīng)的改善規(guī)劃:“園藝-工程”體系應(yīng)著重優(yōu)化花木產(chǎn)品結(jié)構(gòu),擴大標準化苗木生產(chǎn)區(qū);完善產(chǎn)業(yè)鏈;協(xié)調(diào)龍頭企業(yè)間相互關(guān)系;加強專項合作,開展人才培訓(xùn);加大宣傳力度,保障配套服務(wù)等。“旅游-會展”體系要致力于精品臘梅園的構(gòu)建;完善各類設(shè)施建設(shè);整合旅游資源;深度挖掘特色文化;大力引進人才;加強管理與服務(wù)等�！盃I銷-物流”體系應(yīng)當樹立相關(guān)企業(yè)營銷觀念;保障市場調(diào)研和售后服務(wù);準備定位產(chǎn)品市場;延伸產(chǎn)業(yè)鏈;構(gòu)建電子商務(wù)平臺;打造拳頭產(chǎn)品;構(gòu)建物流園區(qū)等。隨后,對優(yōu)化后的三大體系進行互動機制和空間布局的分析。最后,針對鄢陵縣花卉苗木產(chǎn)業(yè)體系發(fā)展中政府部門職能的不足,提出新時期下的政府工作重心轉(zhuǎn)移:第一、加強組織領(lǐng)導(dǎo),完善社會服務(wù);第二、完善利益相關(guān)、改善市場環(huán)境;第三、大力引進人才,保障科技支撐;第四、修訂規(guī)范標準,實施品牌戰(zhàn)略;第五、拓寬融資渠道,加快建設(shè)步伐。
[Abstract]:Yanling County flower seedling industry to guide and promote the county government, create considerable economic benefits and ecological benefits, has become a pillar industry of the economic development of Yanling county. The special geographical position and history, to build the Yanling flower seedlings and the craftsmanship of illustrious reputation, especially since the new period of seedlings Yanling County flower industry has completed the initial planting scale, standardized production, operation and intensive industry integration, industry development tends to mature, has won the "China Huamuzhixiang", "national flower production demonstration base", "China wintersweet cultural village", "China flowers." honorary title. Further research in our country to carry out the premise of the transition of economic system, how to optimize and upgrade the existing Yanling County flower seedling industry system, can promote the industry better seedlings in Yanling county, Faster development. Based on the analysis of the related literature at home and abroad, made an on-the-spot investigation on the development situation of Yanling County flower seedling industry system. Adhering to the market demand, to the modern cultural facilities and scientific and technical support to the industrialization of leading enterprises to lead to the project as a carrier, aim to improve the sustainable competitiveness of products and market principles, this paper systematically expounds the development status of Yanling County nursery industry system, according to the current "gardening project" Yanling County, "Tourism Exhibition", "marketing logistics" there are three major system of flowers industry is relatively low, and the product structure is not optimized research and development of science and technology, ability needs to be improved, social service agencies are not perfect, and the extension of the industrial chain is not enough shortcomings, puts forward the corresponding improvement plan: "gardening project" system should be Heavy and optimization of product structure, expand the standardization of nursery stock production areas; improve the industrial chain; coordination between enterprises; strengthen the special cooperation, carry out personnel training; to intensify propaganda and protection of ancillary services. "The construction of tourism and Exhibition" system to perfect all kinds of garden boutique Chimonanthus; infrastructure construction; integration of tourism resources the depth of excavation; cultural characteristics; introducing talents; strengthen the management and services. The marketing logistics system should set up the related concept of marketing; security market research and customer service service; prepare product market positioning; extend the industrial chain; building e-commerce platform; building products; construction of Logistics Park. Then, analysis the interaction mechanism and the spatial layout of the three system after optimization. Finally, in view of the government department development of Yanling County flower seedling industry system function is not enough, put forward in the new period Shift the focus of government work: first, strengthen organizational leadership, improve social services; second, improve the relevant interests, improving the market environment; third, introducing talents, support science and technology support; fourth, the revised standards, the implementation of brand strategy; fifth, to broaden the financing channels, accelerate the pace of construction.

【學(xué)位授予單位】：河南農(nóng)業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2016
【分類號】：F326.13

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