發(fā)布時間：2018-07-02 09:20

  本文選題：開封 + 書店街��； 參考：《河南大學》2014年碩士論文

【摘要】：隨著旅游者文化品位的不斷提升，人們旅游的內(nèi)在需求也逐漸變成了對精神文化享受的追求。作為重要的文化資源的歷史街區(qū),吸引著越來越多的游客來休閑游覽。開封書店街是我國唯一一條以書店命名的街道，有著獨特的書籍文化和豐富的歷史底蘊，2010年，開封市把書店街及其周邊的相應環(huán)境劃分為歷史文化街區(qū)，并要把它打造成高水平、高標準的特色歷史文化街區(qū)。 通過對游客屬性的分析，得出游客的客源幾乎為本省居民，而且來此街區(qū)旅游的大多數(shù)為35歲以下的年齡段，，以學生為主，購物花費基本上在100元以下，多是選擇周末或公共假期與同學、朋友、家人結(jié)伴游覽，獲取書店街的信息多是從親友處得知，很少是通過網(wǎng)絡或者旅行社。 借鑒其他游客滿意度的理論模型，根據(jù)開封書店街歷史文化街區(qū)的特點，文章構(gòu)建了文化氛圍、購物、基礎設施、餐飲住宿、服務管理、娛樂、景觀環(huán)境等7個因子39項影響游客滿意度的評價因素。通過數(shù)據(jù)均值分析計算出書店街歷史街區(qū)的滿意度，為3.41，折合成百分制是68.2，滿意度一般。運用IPA分析法分別對影響因子和因素進行分析,發(fā)現(xiàn)書店街歷史文化街區(qū)歷史文化氛圍、購物這2個因子的重要性和表現(xiàn)性都良好,需要繼續(xù)保持，但是購物的價格需要改善。需要重點改進的方面為基礎設施和餐飲住宿這兩個因子，基礎設施中尤其是衛(wèi)生狀況、公共休息設施、治安狀況、噪音和擁擠程度、衛(wèi)生間等公共衛(wèi)生設施、通訊銀行等基礎設施等因素以及餐飲住宿中的餐飲價格、餐飲衛(wèi)生、就餐環(huán)境和景區(qū)內(nèi)特色住宿等因素需要重點改善；服務管理和娛樂屬于現(xiàn)階段游客不是很看重的因子,可以暫緩考慮和開發(fā)，但是這些因子的開發(fā)也是吸引游客的資源，從分析中可以看出，這項因子中最需要改進的是娛樂場所的價格。 根據(jù)書店街歷史文化街區(qū)游客屬性、游客滿意度各因子、各因素的分析結(jié)果，發(fā)現(xiàn)書店街歷史文化街區(qū)旅游發(fā)展現(xiàn)在存在的問題：宣傳工作嚴重欠缺、基礎設施滯后，服務管理水平不高、業(yè)態(tài)結(jié)構(gòu)不合理、餐飲服務質(zhì)量不高，缺少特色住宿等。文章對此提出了針對性的對策:借助開封“一河二街三秀”旅游名片，建立官方網(wǎng)站、開展特定主題活動等途徑加大書店街歷史街區(qū)對外宣傳力度；通過增加公共設施、實施書店街步行化等改善書店街歷史街區(qū)基礎設施；通過完善解說和咨詢服務系統(tǒng)提升服務管理水平；緊抓書店街定位，突出街區(qū)主題文化，更新街區(qū)業(yè)態(tài)；增加娛樂項目，發(fā)展特色小吃、特色住宿，留住游客。
[Abstract]:With the constant improvement of tourists' cultural taste, people's inherent demand for tourism has gradually become the pursuit of spiritual and cultural enjoyment. As an important cultural resource, the historic district attracts more and more tourists to visit. Kaifeng Bookstore Street is the only street named after bookstore in our country. It has unique book culture and rich historical details. In 2010, Kaifeng divided the bookstore street and its surrounding environment into historical and cultural blocks. And to build it into a high level, high standards of characteristic historical and cultural blocks. Through the analysis of tourist attributes, it is concluded that the tourist resources of the tourists are almost residents of the province, and most of the tourists coming to this block are under 35 years of age, mainly students, and the spending on shopping is basically under 100 yuan. Most of them choose weekends or public holidays to visit together with classmates, friends and family, and get more information about bookstore street from relatives and friends, rarely through the Internet or travel agencies. According to the characteristics of the historical and cultural district of Kaifeng Bookstore Street, the article constructs the cultural atmosphere, shopping, infrastructure, catering and accommodation, service management, entertainment, and so on. Landscape environment, 7 factors and 39 factors affecting tourist satisfaction evaluation factors. Through the analysis of the average value of the data, the satisfaction degree of the historic block of bookstore street is calculated, which is 3.41, and the equivalent percent system is 68.2, and the satisfaction degree is general. Using IPA analysis method to analyze the influence factors and factors, it is found that the historical and cultural atmosphere of the historic and cultural blocks in the bookstore street, the importance and performance of these two factors are good and need to be maintained, but the price of shopping needs to be improved. The two factors that need to be improved are infrastructure and catering accommodation, especially sanitation, public rest facilities, public order, noise and overcrowding, public health facilities such as bathrooms, etc. Factors such as infrastructure, such as communications banks, as well as catering prices, food hygiene, dining environment and characteristic accommodation in scenic spots, need to be improved; service management and entertainment are factors that tourists do not value very much at this stage. The development of these factors is also a resource to attract tourists. From the analysis, we can see that the most important factor is the price of entertainment places. According to the analysis results of tourist attributes, tourist satisfaction factors and factors in the historical and cultural block of bookstore street, it is found that there are some problems in the tourism development of the historic and cultural district of bookstore street: serious lack of propaganda work, lagged infrastructure, etc. Service management level is not high, business structure is unreasonable, catering service quality is not high, lack of characteristic accommodation and so on. The article puts forward some countermeasures: with the help of Kaifeng's "one River, two streets, three Show" tourist cards, establish official website, carry out specific thematic activities and other ways to increase the publicity of the historical block of bookstore street, and increase the public facilities, To improve the infrastructure of the historic block of bookstore street through the implementation of walking of bookstore street; to improve the level of service management by improving the interpretation and consulting service system; to focus on the positioning of bookstore street, to highlight the theme culture of the block, to update the business status of the block; to increase the number of entertainment items; Develop special snacks, special accommodation, and retain tourists.
【學位授予單位】：河南大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F592.7

【參考文獻】

相關期刊論文 前2條

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本文編號：2089659