發(fā)布時(shí)間：2018-07-01 15:52

  本文選題：公益旅游 + 動(dòng)力機(jī)制��； 參考：《西南大學(xué)》2014年碩士論文

【摘要】：隨著生活水平的提高,人們的主體意識(shí)、自主觀念明顯增強(qiáng),越來(lái)越多的人愿意為社會(huì)、為他人提供力所能及的幫助。在此背景下,公益旅游應(yīng)運(yùn)而生。作為一種不同于大眾旅游的新興旅游方式,公益旅游不僅能讓旅游者實(shí)現(xiàn)觀光、休閑、度假等目的,而且能在不給當(dāng)?shù)丨h(huán)境及社區(qū)帶來(lái)負(fù)面影響的前提下,幫助當(dāng)?shù)厣鐓^(qū)的發(fā)展。這種具有互動(dòng)性、公益性、生態(tài)性、深度體驗(yàn)性的旅游方式能夠創(chuàng)造多重價(jià)值,是真正可持續(xù)的旅游方式。弄清公益旅游發(fā)展的動(dòng)力機(jī)制,是確保其健康發(fā)展的基礎(chǔ)。 本文通過(guò)對(duì)影響公益旅游發(fā)展動(dòng)力的維度進(jìn)行分析,設(shè)計(jì)出公益旅游發(fā)展動(dòng)力的測(cè)量量表,構(gòu)建出公益旅游發(fā)展動(dòng)力機(jī)制的結(jié)構(gòu)方程模型。通過(guò)問(wèn)卷調(diào)查獲取數(shù)據(jù),運(yùn)用SPSS19.0、 LISREL8.70等分析軟件,以樣本協(xié)方差矩陣為基礎(chǔ),采用最大似然法進(jìn)行估計(jì),通過(guò)驗(yàn)證性因子分析進(jìn)行整體測(cè)量模型檢驗(yàn)；在此基礎(chǔ)上,再進(jìn)行結(jié)構(gòu)模型檢驗(yàn)。根據(jù)擬合結(jié)果對(duì)模型進(jìn)行修正和再檢驗(yàn),最后獲得公益旅游發(fā)展動(dòng)力機(jī)制的理論模型。 通過(guò)研究,獲得以下結(jié)論： (1)公益旅游發(fā)展動(dòng)力的影響維度由公益旅游感知價(jià)值、公益旅游動(dòng)機(jī)、公益旅游需求、公益旅游中介、公益旅游支持等5個(gè)維度構(gòu)成。 (2)公益旅游目的地形象對(duì)公益旅游發(fā)展動(dòng)力不存在影響效應(yīng)。 (3)公益旅游感知價(jià)值和公益旅游動(dòng)機(jī)對(duì)公益旅游發(fā)展動(dòng)力有直接顯著影響,公益旅游需求、支持、中介對(duì)公益旅游發(fā)展動(dòng)力產(chǎn)生間接影響。 (4)基于對(duì)研究結(jié)果的分析,提出以下建議：提升游客對(duì)公益旅游的感知價(jià)值；健全公益旅游中介,充分發(fā)揮保障作用；大力培育公益旅游支持環(huán)境,刺激公益旅游需求。
[Abstract]:With the improvement of living standard, people's consciousness of subject and concept of autonomy are obviously strengthened. More and more people are willing to provide help to the society and others as much as they can. In this context, public interest tourism came into being. As a new tourism mode different from mass tourism, public tourism not only enables tourists to achieve the goals of sightseeing, leisure and vacation, but also can not bring negative impact to local environment and community. Help the development of local communities. This interactive, commonweal, ecological, and in-depth experience of tourism can create multiple values, is a truly sustainable mode of tourism. To make clear the motive mechanism of the development of public interest tourism is the basis to ensure its healthy development. Based on the analysis of the dimensions that influence the development of public interest tourism, this paper designs the measurement scale of the development power of public welfare tourism, and constructs the structural equation model of the dynamic mechanism of the development of public welfare tourism. Using SPSS 19.0, LISREL8.70 and other analysis software, using sample covariance matrix as the basis, using the maximum likelihood method to estimate, and validating factor analysis to test the overall measurement model. Then the structural model is tested. According to the fitting results, the model is revised and re-examined, and the theoretical model of the dynamic mechanism of the development of public interest tourism is obtained. Through the research, the following conclusions are obtained: (1) the influence dimension of the development power of the public welfare tourism consists of the perceived value of the public welfare tourism, the motivation of the public welfare tourism, the demand of the public welfare tourism, the intermediary of the public welfare tourism. (2) the image of public interest tourism destination has no effect on the development of public welfare tourism. (3) perceived value and motivation of public interest tourism have no effect on public interest tourism. Development dynamics have a direct and significant impact, (4) based on the analysis of the research results, the following suggestions are put forward: to enhance the perceived value of public interest tourism; to improve the public welfare tourism intermediary; Give full play to the role of protection; vigorously foster public tourism support environment, stimulate the demand for public tourism.
【學(xué)位授予單位】：西南大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F592;F224

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本文編號(hào)：2088277