發(fā)布時間：2018-06-30 09:38

  本文選題：高鐵建設 + ASEB柵格分析法��； 參考：《福建農林大學》2017年碩士論文

【摘要】：我國已進入高鐵時代,各地高速鐵路建設得如火如荼。在迎面而來的高鐵時代,需要認真思考的是,泰寧丹霞旅游業(yè)怎樣利用自己的優(yōu)勢,把握高鐵時代的發(fā)展良機,推動泰寧丹霞旅游業(yè)穩(wěn)定和諧發(fā)展�；�于此,針對高鐵時代怎樣抓住發(fā)展良機推動泰寧丹霞旅游的一體化發(fā)展進行研究,對其今后發(fā)展有著重要的意義。首先闡述高速鐵路與旅游業(yè)發(fā)展相關理論。闡述高速鐵路的概念、高速鐵路的特點,分析高速鐵路對旅游業(yè)發(fā)展的影響。其次,通過調查客源市場規(guī)模變化及市場空間分布變化,闡述泰寧丹霞旅游開發(fā)模式,分析泰寧丹霞旅游市場的認知態(tài)度。在此基礎上,進一步對泰寧丹霞旅游客源市場進行調查分析,主要包括:游客性別比例、職業(yè)構成、人均消費、出游決策、出行方式、旅游動機、住宿意愿、對泰寧丹霞旅游開發(fā)模式看法及對泰寧丹霞旅游做法擔憂之處等方面,分析高鐵對泰寧丹霞旅游的影響。進而運用ASEB柵格分析法分析高鐵對泰寧丹霞旅游的影響,如:旅游總人數(shù)、現(xiàn)有交通客流量、周末旅游、食宿和文化娛樂、旅游線路和產品需求旅游地產等,借此分析高鐵對泰寧丹霞旅游帶來的優(yōu)勢、劣勢、機遇、威脅等最后提出高鐵開通背景下泰寧丹霞旅游發(fā)展的對策,主要包括:調整和完善旅游規(guī)劃、大力開發(fā)特色旅游產品、完備并提高城市接待效能、深化沿線地區(qū)的分工與合作、不斷拓展客源市場范圍、加強"最后一公里"的管理。
[Abstract]:Our country has entered the era of high-speed railway, the construction of high-speed railway is in full swing. In the oncoming era of high-speed rail, what needs to be seriously considered is how to make use of the advantages of the tourism industry of Taining Danxia, grasp the development opportunities of the era of high-speed rail, and promote the stable and harmonious development of the tourism industry of Taining Danxia. Based on this, it is of great significance to study how to seize the opportunity to promote the integrated development of Taining Danxia tourism in the high-speed railway era. First of all, the development of high-speed railway and tourism related theories. This paper expounds the concept of high-speed railway, the characteristics of high-speed railway, and analyzes the influence of high-speed railway on the development of tourism industry. Secondly, by investigating the changes of the scale of the tourist market and the change of the market spatial distribution, this paper expounds the tourism development model of Taining Danxia, and analyzes the cognitive attitude of the tourism market of Taining Danxia. On this basis, a further investigation and analysis of the Taining Danxia tourist market, including: sex ratio of tourists, career composition, per capita consumption, travel decision-making, travel mode, tourism motivation, accommodation willingness, This paper analyzes the influence of high-speed rail on Taining Danxia tourism in terms of its views on its tourism development model and its worries about its tourism practices. Then using ASEB grid analysis method to analyze the impact of high-speed rail on Taining Danxia tourism, such as: total number of tourism, existing traffic flow, weekend tourism, accommodation and cultural entertainment, tourism routes and products demand tourism real estate, etc. In order to analyze the advantages, disadvantages, opportunities and threats brought by high-speed rail to the tourism of Taining Danxia, and finally put forward the countermeasures for the tourism development of Taining Danxia under the background of the opening of the high-speed railway, mainly including: adjusting and improving tourism planning, vigorously developing tourism products with characteristics. Complete and improve the efficiency of urban reception, deepen the division of labor and cooperation along the line, constantly expand the scope of the tourist market, and strengthen the management of "last kilometer".
【學位授予單位】：福建農林大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F592.7;F532.8

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