本文選題：新業(yè)態(tài) + 景德鎮(zhèn)��； 參考：《江西財經大學》2017年碩士論文

【摘要】：隨著我國經濟步入新常態(tài),互聯網+、旅游+等新產業(yè)、新業(yè)態(tài)、新模式迅速崛起,形成了一批新經濟,為經濟社會發(fā)展注入了新動能。當前各級政府在深化供給側結構性改革的同時,都在主動搶占新經濟這一發(fā)展新陣地新引擎。景德鎮(zhèn)擁有“世界瓷都”、“中國地標”、“開放窗口”、“瓷藝圣地”的歷史積淀和雄厚實力,2016年又被評為“中國最有魅力文化旅游城市”、成功創(chuàng)建國家全域旅游示范區(qū),發(fā)展陶瓷文化創(chuàng)意這個特色化、差異化、精品化旅游+新業(yè)態(tài)新模式具有天下無二的優(yōu)勢。然而,由于近年創(chuàng)新意識不強、城市基礎設施滯后、旅游運行體制不暢、陶瓷元素創(chuàng)意旅游主體不明、資源枯竭、市場競爭激烈等問題,一定程度上影響了城市建設品位、制約了經濟社會發(fā)展,值得政府公共管理服務人員思考解決。本文在新業(yè)態(tài)背景下,圍繞景德鎮(zhèn)市決心建設旅游名城、打造一座與世界對話的城市的總體目標,全面地收集了景德鎮(zhèn)的陶瓷文化創(chuàng)意旅游資源情況,并通過綜合分析,對景德鎮(zhèn)陶瓷文化旅游發(fā)展的現狀及短板進行了梳理歸納,探析了大力發(fā)展陶瓷文化創(chuàng)意旅游的必要性可行性。最后,按照以陶瓷文化創(chuàng)意為主題、旅游+為主線的新業(yè)態(tài)、新模式發(fā)展的總體思路,明確了打造千億產值建設國際旅游名城的目標定位,堅持精品化、產業(yè)化、全域化、國際化的發(fā)展原則,構建以陶陽里、陶溪川、桃源谷為“三核”一體瓷藝生活旅游城的空間布局;提出了打造四大創(chuàng)意精品工程、六大創(chuàng)意特區(qū)和旅游落線設計、市場營銷全方位包裝打造方案;并通過大力發(fā)揮政府職能,盤活陶文化創(chuàng)意旅游資源,加強公共服務體系建設,讓景德鎮(zhèn)以王者歸來的風范引領大眾旅游時代,讓四海賓朋共享世界頂峰陶瓷文化藝術盛宴,讓世代生活在景德鎮(zhèn)的民眾更有獲得感幸福感。
[Abstract]:With China's economy entering the new normal, the Internet, tourism and other new industries, new forms of business, new patterns of rapid rise, formed a number of new economy, for the economic and social development into a new momentum. At present, while deepening supply-side structural reform, governments at all levels are taking the initiative to seize the new economy as a new position and engine of development. Jingdezhen has the historical accumulation and strong strength of "the world's porcelain capital", "China landmarks", "open window", "porcelain art holy land", and was named "China's most attractive cultural tourism city" in 2016. The development of ceramic culture and creativity this special, differentiated, boutique tourism new model has the world's advantages. However, due to the lack of innovation consciousness in recent years, the lagging of urban infrastructure, the unobstructed tourism operation system, the unclear creative tourism subject of ceramic elements, the exhaustion of resources and the fierce market competition, the grade of urban construction has been affected to a certain extent. Restricted the economic and social development, worth the government public administration service personnel ponder to solve. Under the background of new industry, this paper focuses on the overall goal of Jingdezhen to build a famous tourist city and build a city with dialogue with the world, and comprehensively collects the ceramic culture and creative tourism resources of Jingdezhen, and through comprehensive analysis, The present situation and short board of ceramic culture tourism development in Jingdezhen are summarized, and the necessity and feasibility of developing ceramic culture creative tourism are discussed. Finally, according to the new business pattern of ceramic culture and creativity, tourism as the main line, and the general idea of the development of the new mode, the goal of building a famous international tourism city with a hundred billion output value is clearly defined, and the goal of building a famous international tourism city is clearly defined, and the goal of building a famous international tourism city is clearly defined. The development principle of internationalization, to construct the space layout of the "three cores" porcelain art life tourism city with Tao Yang Li, Tao Xi Chuan and Taoyuan Valley, and put forward the creation of four creative quality projects, six big creative special zones and the design of tourism falling line. Marketing omni-directional packaging to create a plan, and by vigorously exerting government functions, vitalizing the pottery culture and creative tourism resources, strengthening the construction of public service system, let Jingdezhen lead the mass tourism era with the style of return of the king. Let guests and friends share the world's pinnacle of ceramic culture and art feast, so that generations of people living in Jingdezhen more happiness.
【學位授予單位】：江西財經大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：J527;F592.7

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