發(fā)布時間：2018-06-23 20:15

  本文選題：江門 + 濱海旅游��； 參考：《五邑大學(xué)》2014年碩士論文

【摘要】：進入21世紀后,海洋經(jīng)濟越來越受到各國政府的重視,濱海旅游作為海洋經(jīng)濟產(chǎn)業(yè)的一個重要分支,也得到了各地的大力支持呈蓬勃發(fā)展之勢。江門作為廣東省濱海旅游城市之一,擁有豐富的海洋自然資源和海洋文化資源,但其濱海旅游的知名度不僅不及周邊的中山、湛江等市,與廣深珠相比更是相差甚遠。如何發(fā)掘江門濱海旅游的發(fā)展?jié)摿?塑造獨具特色的濱海旅游形象,提升其濱海旅游競爭力,在廣東省旅游空間格局中脫穎而出是當(dāng)前亟待思考和解決的問題。 本研究是在分析了當(dāng)前國內(nèi)外濱海旅游競爭力研究現(xiàn)狀的前提下進行的,研究的比較對象也是具有相同客源,相似旅游資源的濱海旅游城市,十分具有針對性。首先,文章對濱海旅游競爭力的相關(guān)理論和影響因素進行了闡述分析,將濱海旅游競爭力劃分為現(xiàn)實旅游競爭力和潛在旅游競爭力,并結(jié)合當(dāng)今互聯(lián)網(wǎng)時代的特征,首次選用了旅游百度搜索指數(shù)這個重要評價指標,構(gòu)建了濱海旅游競爭力評價體系。然后,根據(jù)構(gòu)建的競爭力評價體系,結(jié)合廣東省年鑒,運用SPSS19.0軟件計算出了江門濱海旅游競爭力的綜合得分,并將其與廣東省其他十三個濱海旅游城市進行了比較,分析了江門濱海旅游的優(yōu)勢及存在的不足。最后結(jié)合江門市的實際情況,提出了提升江門市濱海旅游競爭力的對策和建議。
[Abstract]:After entering the 21st century, the marine economy has been paid more and more attention by the governments of all countries. As an important branch of the marine economic industry, coastal tourism has also been vigorously supported by all over the world. As one of the coastal tourist cities in Guangdong Province, Jiangmen has rich marine natural resources and marine cultural resources, but its coastal tourism reputation is not only less than the surrounding cities, such as Zhongshan, Zhanjiang, and so on. How to explore the development potential of Jiangmen coastal tourism, shape its unique coastal tourism image, enhance its coastal tourism competitiveness, stand out in the tourism spatial pattern of Guangdong Province is an urgent problem to be considered and solved. This study is carried out on the premise of analyzing the current research situation of coastal tourism competitiveness at home and abroad. The comparative object of this study is coastal tourism cities with the same tourist resources and similar tourist resources. First of all, the paper analyzes the related theories and influencing factors of coastal tourism competitiveness, divides the competitiveness of coastal tourism into realistic tourism competitiveness and potential tourism competitiveness, and combines the characteristics of the current Internet era. For the first time, the evaluation index of tourism Baidu search index is selected, and the evaluation system of coastal tourism competitiveness is constructed. Then, according to the competitiveness evaluation system and the yearbook of Guangdong Province, this paper calculates the comprehensive score of Jiangmen coastal tourism competitiveness by using SPSS 19.0 software, and compares it with the other 13 coastal tourism cities in Guangdong Province. The advantages and disadvantages of Jiangmen coastal tourism are analyzed. Finally, combined with the actual situation of Jiangmen City, the countermeasures and suggestions to enhance the competitiveness of coastal tourism in Jiangmen City are put forward.
【學(xué)位授予單位】：五邑大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F592.7

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