發(fā)布時間：2018-08-09 13:27

【摘要】：社會的發(fā)展帶來了人的需求升級,這給以服務(wù)用戶需求為核心的產(chǎn)品設(shè)計帶來了新的挑戰(zhàn)。如何在產(chǎn)品設(shè)計中充分考量人的因素,設(shè)計出有著良好功能性、易用性、美學價值和商業(yè)價值的產(chǎn)品,是每個產(chǎn)品設(shè)計師需要關(guān)注和解決的。在產(chǎn)品改進和創(chuàng)新的過程中,產(chǎn)品設(shè)計師往往側(cè)重用戶的顯性需求,而忽視用戶的隱性需求。隱性需求是產(chǎn)品優(yōu)化和創(chuàng)新的重要因素,而用戶的隱性需求與用戶的無意識行為有著密切聯(lián)系。本文從內(nèi)在因素和外在因素探尋人的無意識行為形成的原因和特點,從人的意識構(gòu)成和環(huán)境的可供性角度分析如何通過人的無意識行為來判斷和挖掘隱性需求,并總結(jié)出相關(guān)結(jié)論和規(guī)律。進而從產(chǎn)品的使用前、使用中、使用后三個階段來研究用戶行為和產(chǎn)品之間的互動關(guān)系,從中發(fā)現(xiàn)用戶無意識行為對于產(chǎn)品設(shè)計有著重要的啟發(fā)意義。依托總結(jié)出的關(guān)于無意識行為相關(guān)理論和規(guī)律,本文分析并歸納出本能層次、行為層次、反思層次的設(shè)計方法,其中無意識行為的應(yīng)用主要體現(xiàn)在行為層次的設(shè)計,分為情景建立、用戶觀察、記憶遷移、匹配關(guān)系、反饋五個方法步驟。通過總結(jié)出的基于用戶無意識行為的產(chǎn)品設(shè)計方法,為產(chǎn)品的改進和創(chuàng)新設(shè)計提供一個新的設(shè)計思維和方向,從而幫助產(chǎn)品提高美學價值、易用性和用戶價值。
[Abstract]:The development of society has brought about the upgrading of human needs, which brings new challenges to the product design, which focuses on serving the needs of users. How to fully consider human factors in product design and design a product with good functionality, ease of use, aesthetic value and commercial value, is a product designers need to pay attention to and solve. In the process of product improvement and innovation, product designers tend to focus on the explicit needs of users, but ignore the hidden needs of users. Implicit demand is an important factor in product optimization and innovation, and the implicit demand of users is closely related to the unconscious behavior of users. This paper explores the causes and characteristics of the formation of human unconscious behavior from internal and external factors, and analyzes how to judge and excavate recessive needs through human unconscious behavior from the perspective of human consciousness composition and environmental availability. And summarizes the relevant conclusions and laws. Then the interaction between the user behavior and the product is studied from the three stages before, during and after the use of the product, and it is found that the unconscious behavior of the user has important enlightening significance for the product design. Based on the related theories and laws of unconscious behavior, this paper analyzes and concludes the design methods of instinctive, behavioral and reflective levels, in which the application of unconscious behaviors is mainly reflected in the design of behavioral levels. It is divided into five steps: situational establishment, user observation, memory transfer, matching relationship and feedback. Through summing up the product design method based on the user's unconscious behavior, it provides a new design thought and direction for the product improvement and innovation design, thus helps the product to improve the aesthetic value, the usability and the user value.
【學位授予單位】：北方工業(yè)大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：TB472

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本文編號：2174214