發(fā)布時(shí)間：2018-08-06 12:47

【摘要】：目的以當(dāng)前的消費(fèi)理念為背景,研究互動(dòng)型食品包裝的設(shè)計(jì)原則與方法。方法對(duì)受眾與消費(fèi)者不同的消費(fèi)層次進(jìn)行分析,在遵循普通食品包裝設(shè)計(jì)規(guī)范基礎(chǔ)上,創(chuàng)新性地從包裝互動(dòng)性、趣味性和衍生性角度出發(fā),將互動(dòng)型設(shè)計(jì)理念與食品包裝設(shè)計(jì)相結(jié)合,達(dá)到設(shè)計(jì)目的。結(jié)論從包裝市場(chǎng)消費(fèi)趨勢(shì)與互動(dòng)型包裝創(chuàng)新性的角度來(lái)看,互動(dòng)型設(shè)計(jì)在食品包裝設(shè)計(jì)領(lǐng)域中的發(fā)展前景十分可觀(guān),其設(shè)計(jì)的創(chuàng)新層面不僅體現(xiàn)在多變化、多互動(dòng)的盒型設(shè)計(jì),更體現(xiàn)在對(duì)當(dāng)今多元化的大眾消費(fèi)理念的理解。
[Abstract]:Objective to study the design principles and methods of interactive food packaging under the background of current consumption concept. Methods the different consumption levels of audience and consumers were analyzed. On the basis of the general food packaging design standard, the packaging interaction, interest and derivation were innovatively started from the point of view of packaging interaction, interest and derivation. The interactive design concept is combined with the food packaging design to achieve the purpose of the design. Conclusion from the point of view of consumption trend of packaging market and innovation of interactive packaging, the development prospect of interactive design in the field of food packaging design is very considerable. The innovative level of its design is not only reflected in the box design with many changes and interactions. More reflected in the diversification of the concept of mass consumption of today's understanding.
【作者單位】： 天津理工大學(xué);
【分類(lèi)號(hào)】：TB482
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本文編號(hào)：2167785