磁器口古鎮(zhèn)文創(chuàng)產品設計研究
發(fā)布時間：2018-07-29 17:59
【摘要】：隨著文化創(chuàng)意產業(yè)在中國的興起和發(fā)展,文創(chuàng)產品進入中國市場。文創(chuàng)產品相對一般商品而言最大的區(qū)別在于文創(chuàng)產品以文化符號為基礎,將“文化”通過“創(chuàng)意”加工形成產品,重點在于文化元素的轉化和產品的呈現(xiàn)效果。本課題以磁器口古鎮(zhèn)為研究對象。磁器口古鎮(zhèn)是重慶著名的集歷史景觀、人文風俗、文化娛樂為一體的旅游景區(qū)。古鎮(zhèn)的旅游發(fā)展帶動了古鎮(zhèn)商業(yè)發(fā)展。磁器口古鎮(zhèn)也是中國歷史文化街區(qū),有悠久的歷史和豐富的文化資源。通過實地考察,磁器口古鎮(zhèn)的文化旅游商品在內容和產品形式上都有很大的潛在市場和產品提升空間。本課題從文創(chuàng)產品設計角度,結合專業(yè)理論和具體設計實踐探討促進磁器口古鎮(zhèn)商業(yè)發(fā)展、文化傳承及旅游發(fā)展的方法。本文首先對古鎮(zhèn)商業(yè)發(fā)展現(xiàn)狀、旅游開發(fā)、歷史文化分析闡述了磁器口古鎮(zhèn)文創(chuàng)產品設計研究的必要性和重要性,文創(chuàng)產品是商業(yè)價值、旅游價值、文化價值的綜合體現(xiàn)。其次,進一步提取文化特質。通過文獻梳理和實地考察可知,磁器口古鎮(zhèn)依水碼頭而興起,因水碼頭而發(fā)展,碼頭是奠定古鎮(zhèn)商貿發(fā)展,促進古鎮(zhèn)形成,豐富民俗生活的基礎。因而碼頭文化是古鎮(zhèn)文化發(fā)展的基石。民俗民風在碼頭商貿交往過程中不斷積累豐厚,這個交流融合的過程所形成的民俗文化是古鎮(zhèn)生產生活狀態(tài)的呈現(xiàn),也是古鎮(zhèn)最活躍和最具生命力的文化核心。山地古街是磁器口古鎮(zhèn)整體視覺形態(tài)特征,是包含了磁器口古鎮(zhèn)人文、地形風貌的綜合性文化符號。因此,由碼頭文化、民俗文化至山地古街的文化特征是遞進的關系。本文以具體的磁器口古鎮(zhèn)文創(chuàng)產品設計實踐為例,提出有明確地域特色文創(chuàng)產品的設計方法。以古鎮(zhèn)文化為構思起點,通過前期的資料梳理和視覺分析,整合并提煉古鎮(zhèn)核心文化,即以碼頭文化為依托、以民俗文化為核心、山地古街形態(tài)特色的綜合思考建立系統(tǒng)的磁器口古鎮(zhèn)文創(chuàng)產品系列。圍繞以文創(chuàng)產品為載體促進磁器口古鎮(zhèn)文化與情感體驗的設計理念,重在對古鎮(zhèn)元素的提煉和塑造,并綜合運用色彩、材質、形態(tài)的空間轉化等設計方法,實現(xiàn)傳達磁器口古鎮(zhèn)文化內涵和古鎮(zhèn)意境,引發(fā)游客和消費者情感共鳴的目的,實現(xiàn)古鎮(zhèn)文創(chuàng)產品的商業(yè)價值和促進文化旅游的價值。具體的設計實踐從三個文化特性展開:以“碼頭文化”為依托,通過視覺元素形的塑造及元素間的相互作用,通過形的夸張表現(xiàn)精神的張力;以“民俗文化”為核心,以點概面概括復雜多元的民俗特色,力求展現(xiàn)古鎮(zhèn)民俗生活中最具感染力的文化內涵;“山地古街”的綜合視覺開發(fā)則以構建古鎮(zhèn)整體視覺特征為出發(fā)點,將傳統(tǒng)繪畫構圖方式與現(xiàn)代設計手法結合,同時延伸出山地古街形態(tài)在空間上的轉化,從外觀造型和意境的營造上采用兼具美觀與實用的創(chuàng)新方式。除了文化元素的提取塑造和產品造型外,在產品材質表現(xiàn)上也選擇符合古鎮(zhèn)文化特質的古樸、自然的材料,例如粗陶、真絲、亞麻、原木等這類樸質的原料來制作,創(chuàng)造出更具專屬性的磁器口古鎮(zhèn)文創(chuàng)產品。
[Abstract]:With the rise and development of cultural and creative industries in China, the article creates products to enter the Chinese market. The biggest difference between the creative products and the general goods is that the product is based on the cultural symbols, and the "culture" is processed by "creativity" to form the product, with the emphasis on the transformation of cultural elements and the rendering effect of the products. The ancient town of magnetic mouth is the research object. The ancient town of magnetic mouth is a famous scenic spot in Chongqing, which combines historical landscape, humanistic customs and cultural entertainment. The tourism development of the ancient town has led the commercial development of the ancient town. The ancient town of the ancient town is also a Chinese historical and cultural block, with a long history and rich cultural resources. There are great potential market and product promotion space in the content and product form of the town's cultural tourism goods. From the angle of product design, this topic combines the professional theory and concrete design practice to explore the method of promoting the commercial development, cultural inheritance and tourism development of the ancient town of magnetic mouth. First, the present situation of the commercial development of the ancient town, tourism The development, historical and cultural analysis expounds the necessity and importance of the research on the design of the ancient town of magnetic estuary. The product is a comprehensive embodiment of commercial value, tourist value and cultural value. Secondly, the cultural characteristics are further extracted. Through literature review and field investigation, it is known that the ancient town of magnetic mouth is rising in accordance with water wharf and caused by water wharf. The wharf is the foundation of the development of the ancient town, the formation of the ancient town and the enrichment of the folk life. So the wharf culture is the cornerstone of the development of the ancient town culture. The folklore and folk customs have accumulated rich and rich in the process of the commercial communication of the wharf. The folk culture formed by the process of the exchange and fusion is the presentation of the production and life of the ancient town, and the most important of the ancient town. The mountain ancient street is a comprehensive cultural symbol of the ancient town of magnetic mouth, which includes the humanistic and terrain features of the ancient town of the magnetic mouth. Therefore, the cultural characteristics of the quay culture, the folk culture and the mountain ancient street are the progressive. Taking the practice as an example, this paper puts forward a design method with a clear regional feature. Taking the ancient town culture as the starting point, the ancient town core culture is integrated and refined through the earlier data combing and visual analysis, which is based on the wharf culture, the folk culture as the core and the comprehensive thinking of the ancient mountain ancient street. The design concept of promoting the cultural and emotional experience of ancient town with the carrier of Wen Chuang's product as the carrier, the refinement and molding of the ancient town elements, and the comprehensive use of the design methods of color, material and space transformation, to convey the cultural connotation of the ancient town of the magnetic mouth and the artistic conception of the ancient town, and arouse the feelings of tourists and consumers. The purpose of a sense of resonance is to realize the commercial value of the ancient town and promote the value of cultural tourism. The concrete design practice is carried out from three cultural characteristics: relying on the "wharf culture", through the shaping of the visual elements and the interaction between the elements, the tension of the spirit through the form of exaggeration, and the core of the "folk culture", In order to generalize the complex and pluralistic folk custom features and strive to show the most infectious cultural connotation in the folk life of ancient towns, the comprehensive visual development of "mountain ancient street" is based on the construction of the overall visual characteristics of the ancient town, combining the traditional painting pattern with the modern design techniques, and extending the ancient street form in the space. In addition to the aesthetic and practical innovation of the appearance and artistic conception, in addition to the extraction and molding of cultural elements and product modeling, the simple and natural materials, such as coarse pottery, silk, flax, and logs, are made and created in the quality of the product. A more exclusive product of the ancient town of magnetic mouth.
【學位授予單位】：四川美術學院
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：TB472
本文編號：2153542
[Abstract]:With the rise and development of cultural and creative industries in China, the article creates products to enter the Chinese market. The biggest difference between the creative products and the general goods is that the product is based on the cultural symbols, and the "culture" is processed by "creativity" to form the product, with the emphasis on the transformation of cultural elements and the rendering effect of the products. The ancient town of magnetic mouth is the research object. The ancient town of magnetic mouth is a famous scenic spot in Chongqing, which combines historical landscape, humanistic customs and cultural entertainment. The tourism development of the ancient town has led the commercial development of the ancient town. The ancient town of the ancient town is also a Chinese historical and cultural block, with a long history and rich cultural resources. There are great potential market and product promotion space in the content and product form of the town's cultural tourism goods. From the angle of product design, this topic combines the professional theory and concrete design practice to explore the method of promoting the commercial development, cultural inheritance and tourism development of the ancient town of magnetic mouth. First, the present situation of the commercial development of the ancient town, tourism The development, historical and cultural analysis expounds the necessity and importance of the research on the design of the ancient town of magnetic estuary. The product is a comprehensive embodiment of commercial value, tourist value and cultural value. Secondly, the cultural characteristics are further extracted. Through literature review and field investigation, it is known that the ancient town of magnetic mouth is rising in accordance with water wharf and caused by water wharf. The wharf is the foundation of the development of the ancient town, the formation of the ancient town and the enrichment of the folk life. So the wharf culture is the cornerstone of the development of the ancient town culture. The folklore and folk customs have accumulated rich and rich in the process of the commercial communication of the wharf. The folk culture formed by the process of the exchange and fusion is the presentation of the production and life of the ancient town, and the most important of the ancient town. The mountain ancient street is a comprehensive cultural symbol of the ancient town of magnetic mouth, which includes the humanistic and terrain features of the ancient town of the magnetic mouth. Therefore, the cultural characteristics of the quay culture, the folk culture and the mountain ancient street are the progressive. Taking the practice as an example, this paper puts forward a design method with a clear regional feature. Taking the ancient town culture as the starting point, the ancient town core culture is integrated and refined through the earlier data combing and visual analysis, which is based on the wharf culture, the folk culture as the core and the comprehensive thinking of the ancient mountain ancient street. The design concept of promoting the cultural and emotional experience of ancient town with the carrier of Wen Chuang's product as the carrier, the refinement and molding of the ancient town elements, and the comprehensive use of the design methods of color, material and space transformation, to convey the cultural connotation of the ancient town of the magnetic mouth and the artistic conception of the ancient town, and arouse the feelings of tourists and consumers. The purpose of a sense of resonance is to realize the commercial value of the ancient town and promote the value of cultural tourism. The concrete design practice is carried out from three cultural characteristics: relying on the "wharf culture", through the shaping of the visual elements and the interaction between the elements, the tension of the spirit through the form of exaggeration, and the core of the "folk culture", In order to generalize the complex and pluralistic folk custom features and strive to show the most infectious cultural connotation in the folk life of ancient towns, the comprehensive visual development of "mountain ancient street" is based on the construction of the overall visual characteristics of the ancient town, combining the traditional painting pattern with the modern design techniques, and extending the ancient street form in the space. In addition to the aesthetic and practical innovation of the appearance and artistic conception, in addition to the extraction and molding of cultural elements and product modeling, the simple and natural materials, such as coarse pottery, silk, flax, and logs, are made and created in the quality of the product. A more exclusive product of the ancient town of magnetic mouth.
【學位授予單位】：四川美術學院
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：TB472
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，本文編號：2153542
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