【摘要】：紅色文化是中國文化的重要組成部分。紅色在中國最初代表吉祥、喜慶等含義；20世紀(jì)初,國際紅色文化傳入中國,這里的紅色超越了單純色彩的意義,帶有“無產(chǎn)階級革命”的意味。本文的紅色文化是指于20世紀(jì)40年代——20世紀(jì)80年代形成的紅色文化,此處的“紅色”即帶有革命的含義。這一時(shí)期的紅色文化是在特殊時(shí)期對中國傳統(tǒng)文化的發(fā)展和繼承,曾鼓舞并激勵(lì)了一代人為理想和信仰拼搏奮斗。 隨著經(jīng)濟(jì)和文化的發(fā)展,人們的觀念發(fā)生了巨大的改變。關(guān)注、認(rèn)同的內(nèi)容與形式多元化和多樣化,人們對“紅色”的認(rèn)識已經(jīng)超越了意識形態(tài)的范疇,被賦予了更加豐富的內(nèi)涵。近年來,紅色動(dòng)畫、紅色影視、紅歌,經(jīng)過改編、創(chuàng)新重新走進(jìn)人們的視野,并一度引發(fā)人們的追捧。在市場需求的大環(huán)境下,急需開發(fā)一系列既有著深刻文化內(nèi)涵而且具有時(shí)代性的新產(chǎn)品。 本文通過研究紅色文化產(chǎn)品現(xiàn)狀,結(jié)合人們對“紅色”的認(rèn)識以及開發(fā)紅色文化時(shí)尚產(chǎn)品的必要性,提出開發(fā)大眾化的具有當(dāng)代時(shí)尚性的紅色文化產(chǎn)品的設(shè)計(jì)思路,并從材料、形態(tài)和表面裝飾三個(gè)方面進(jìn)行深入研究,力求使紅色文化產(chǎn)品滿足當(dāng)下的審美。
[Abstract]:Red culture is an important part of Chinese culture. At the beginning of the 20th century, the international red culture was introduced into China. The red here transcends the meaning of pure color and has the meaning of "proletarian revolution". The red culture in this paper refers to the red culture formed in the 1940s and 1980s, where "red" has the meaning of revolution. The red culture of this period is the development and inheritance of Chinese traditional culture in a special period, which has inspired and inspired a generation to struggle for ideals and beliefs. With the development of economy and culture, people's ideas have changed greatly. Attention, identification of the content and form of diversity and diversity, people's understanding of "red" has gone beyond the category of ideology, has been given a richer connotation. In recent years, red animation, red film and television, red song, through adaptation, innovation into people's vision, and once triggered people's pursuit. In the environment of market demand, it is urgent to develop a series of new products with profound cultural connotations and times. By studying the current situation of red cultural products, combining people's understanding of "red" and the necessity of developing red cultural fashion products, this paper puts forward the design idea of developing popular red cultural products with contemporary fashion, and from the material, In order to make the red cultural products meet the current aesthetics, the paper makes a deep study on the form and surface decoration.
【學(xué)位授予單位】：華東師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：TB472

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本文編號：2150156