普斯珀夜市是一組臨時(shí)的戶外攤位,由小商小販占據(jù),售賣產(chǎn)品。該夜市以溫馨舒適而聞名,為附近的居民提供了便捷的購物區(qū)域同時(shí)滿足了他們的家庭需求。此外,夜市友好和輕松的氣氛,各種新鮮烹調(diào)的美食和蔬菜,物美價(jià)廉,種類繁多,讓顧客可以享受多樣化的體驗(yàn)。來自不同種族背景居民之間的友好互動(dòng)可以進(jìn)一步加強(qiáng)社會(huì)團(tuán)結(jié)。優(yōu)美的環(huán)境、合理的價(jià)格、豐富的娛樂和食物種類吸引游客和居民們多次光顧,這使得逛夜市成了當(dāng)?shù)鼐用褡钕矚g的娛樂活動(dòng)之一。逛夜市的人們說,他們可以從夜市一頭走到另一頭悠閑地散步,也可以花點(diǎn)時(shí)間尋找想要購買的商品,跟賣家討價(jià)還價(jià),逛街的路上偶爾也能遇到朋友,逛累了還能買點(diǎn)小吃,他們的夜生活很豐富。本文采用了基于價(jià)值鏈的經(jīng)營管理方法,以及SWOT分析法對(duì)實(shí)居省夜市的內(nèi)外部環(huán)境進(jìn)行分析,提出了實(shí)居省夜市的發(fā)展策略。實(shí)居省夜市將運(yùn)用這些策略從外部環(huán)境中獲取優(yōu)勢,并通過克服內(nèi)部不利環(huán)境創(chuàng)造競爭優(yōu)勢。這是一次不可多得的經(jīng)營和管理策劃經(jīng)歷。在經(jīng)營管理過程中,我們運(yùn)用了大量的圖解分析和考核技術(shù)并敲定最佳方案,實(shí)現(xiàn)企業(yè)的長期目標(biāo)�？v觀全程,SWOT分析技術(shù)(strength,weakness,opportuniti... 

【文章來源】：上海外國語大學(xué)上海市 211工程院校 教育部直屬院校

【文章頁數(shù)】：136 頁

【學(xué)位級(jí)別】：碩士

【文章目錄】：
Acknowledgements
摘要
Abstract
Chapter one Introduction
    1.1 Research Background and Significance
        1.1.1 Research Background
        1.1.2 Research Purpose
        1.1.3 Research Significance
            1.1.3.1 Theoretical Significance of Night Market
                1.1.3.1.1 Significance of Operation Management Theory
            1.1.3.2 Practical Implication of Night Market
    1.2 Domestic and Foreign Literature Review
        1.2.1 Domestic Literature Review
            1.2.1.1 Operation Management
            1.2.1.2 Operation Methods
            1.2.1.3 Operations Strategy
            1.2.1.4 Operation in Consumption Market
            1.2.1.5 Operation in Night Market
        1.2.2 Foreign Literature Review
    1.3 Research Content and Questions
        1.3.1 Research Content
        1.3.2 Research Questions
        1.3.3 The Scope Research
        1.3.4 Structure of the Thesis
    1.4 Research Methodology and Innovation
        1.4.1 Research Methodology
        1.4.2 Research Innovation
Chapter 2 Theoretical Framework
    2.1 Microeconomics Theory
    2.2 A Competing Explanation Theory of OM
    2.3 Swift, Even Flow Theory of OM
    2.4 PEST Analysis Theory
        2.4.1 Political Analysis
        2.4.2 Economical Analysis
        2.4.3 Social Analysis
        2.4.4 Technological Analysis
    2.5 Porter Five Forces Model
        2.5.1 Competitive in the Industry or Night Market
        2.5.2 Potential of New Entrants into an Industry
        2.5.3 Power of Suppliers
        2.5.4 Power of Customers
        2.5.5 Threats of Substitutes
    2.6 Port’s Value Chain Model and Value Chain Analysis
        2.6.1 Port’s Value Chain Model
        2.6.2 Value Chain Analysis
    2.7 SWOT Analysis
        2.7.1 Strengths
        2.7.2 Weaknesses
        2.7.3 Opportunities
        2.7.4 Threats
Chapter 3 Business Environmental Analysis of Kompongspeu Night Market
    3.1 The Introduction of Kompongspeu Night Market
    3.2 Operation Mode of Kompongspeu Night Market
        3.2.1 Analysis the Internal and External Environment of Kompongspeu Night Market
            3.2.1.1 Internal Environment of Kompongspeu Night Market
            3.2.1.2 External Environment of Kompongspeu Night Market
    3.3 Exterior Environment Analysis of Kompongspeu Night Market
        3.3.1 Political Factors
        3.3.2 Economics Factors
        3.3.3 Socio-Culture Factors
        3.3.4 Technological Factors
        3.3.5 Environmental Factors
        3.3.6 Legal Factors
    3.4 Interior Analysis of Kompongspeu Night Market
        3.4.1 Product System
        3.4.2 Price Management
        3.4.3 Service Operation
        3.4.4 Competitors Analysis
        3.4.5 Graphical Representation of Gender
        3.4.6 Graphical Representation of Age
        3.4.7 Graphical Representation of Marital Status
        3.4.8 Graphical Representation of Discipline
        3.4.9 Graphical Representation of Education
        3.4.10 Graphical Representation of Income
    Results Drawn by Researcher
    Reliability of Questionnaire
Chapter 4 Existing Practices Status & Issues of Kompongspeu Night Market
    4.1 The Existing Practices of Kompongspeu Night Market
    4.2 The Existing Issues in Kompongspeu Night Market
        4.2.1 Economic Condition
        4.2.2 Inefficiency of the Technologies and Control Systems
        4.2.3 Lacking Sales Performance and Product Demand
        4.2.4 The Surplus of Cottage
        4.2.5 Inferiority of Environmental Sustainability Program
        4.2.6 Lack of Advertisement Strategy
        4.2.7 The Lack of Risk Management System
        4.2.8 Inadequacy of Employee Training Programs
        4.2.9 The Communication Insufficient of Internal Department
Chapter 5 Operation Management Based on Value Chain in Kompongspeu Night Market
    5.1 Operation Management
        5.1.1 The Scope of Operations Management
            5.1.1.1 Forecasting
            5.1.1.2 Capacity Planning
            5.1.1.3 Facilities & Layout
            5.1.1.4 Scheduling of planes
            5.1.1.5 Inventory Management
            5.1.1.6 Quality Assurance
            5.1.1.7 Motivation and Training
        5.1.2 The Transformation Roles in Operations Management
        5.1.3 The Key solutions for Today’s Night Market Operations
            5.1.3.1 Innovating
            5.1.3.2 Quality Problems
            5.1.3.3 Risk Management
            5.1.3.4 Competition in the Global Economy
    5.2 Operation Mode of Kompongspeu Night Market
        5.2.1 Quantitative Mode
            5.2.1.1 Performance Metrics
            5.2.1.2 Analysis of Trade-Offs
            5.2.1.3 Degree of Customization
        5.2.2 A Systems Mode
            5.2.2.1 Establishing Priorities
    5.3 Operation Management Based on Value Chain
        5.3.1 Primary Activities
            5.3.1.1 Inbound Logistics
            5.3.1.2 Operations
            5.3.1.3 Outbound Logistics
            5.3.1.4 Marketing and Sales
            5.3.1.5 Service Activities
        5.3.2 Support Activities
            5.3.2.1 Procurement （purchasing）
            5.3.2.2 Human Resource Management
            5.3.2.3 Technological Development
            5.3.2.4 Firm Infrastructure
Chapter 6 The Implementation of Operation Management Based on Value Chain inKompongspeu Night Market
    6.1 Management System Support
        6.1.1 Organizational Structure Improvement
        6.1.2 Marketing Operation System
    6.2 Operation Management Model
        6.2.2 Value Chain Analysis
            6.2.2.1 Primary Activities Analysis
            6.2.2.2 Support Activities Analysis
    6.3 Procurement
        6.3.1 Overview of Public Procurement
        6.3.2 Role and Importance of Procurement process
        6.3.3 The 7 Steps of a Strategic Procurement Process
        6.3.4 Concerns of Procurement
    6.4 Human Resource Management
        6.4.1 Intensive Recruitment Programs
        6.4.2 Employees Training Programs
        6.4.3 Relationship Between Staffs and Customers
    6.5 Technological Development
        6.5.1 Maintaining Technical Excellence
        6.5.2 Protecting a Company’s Knowledge Base
        6.5.3 Managing and Processing Information of Business
    6.6 Infrastructure
        6.6.1 Types of Infrastructure
        6.6.2 Location Facilities
        6.6.3 Strong Leadership
        6.6.4 Technology Advancement
        6.6.5 Service and Product Portfolio
Chapter 7 Results Conclusion
    7.1 Conclusion
    7.2 Research Limitations
    7.3 Innovation
    7.4 The Shortages of the Research
    7.5 Directions of Future Study
Reference
Appendix



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