【摘要】：正如傳播學(xué)大師麥克盧漢所言：“媒介即信息”。每種新媒體的誕生都開創(chuàng)了人類社交和生活的新起點(diǎn)，，從語言、文字、印刷到廣播、電話和互聯(lián)網(wǎng)時(shí)代，技術(shù)的革新讓人類不斷打破時(shí)空的限制，實(shí)現(xiàn)人際間的充分連接。 作為一種全新的社交媒介，社交網(wǎng)絡(luò)將信息傳播與網(wǎng)絡(luò)社交的互動(dòng)體驗(yàn)優(yōu)化到最佳的整合方式以幫助人們更好地完成與信息間的融合。 用戶市場(chǎng)對(duì)具備不同社交功能社交網(wǎng)絡(luò)需求的日益增長(zhǎng)促使該類產(chǎn)品的設(shè)計(jì)與運(yùn)作更加趨向成熟。而社交網(wǎng)絡(luò)的界面設(shè)計(jì)則成為人機(jī)交互過程中，社交媒介產(chǎn)品與市場(chǎng)受眾最為直觀和緊密的展示與體驗(yàn)。 網(wǎng)絡(luò)界面設(shè)計(jì)是一種建立在新型媒體之上的新型設(shè)計(jì)。 隨著計(jì)算機(jī)技術(shù)的日益提升，網(wǎng)絡(luò)界面的呈現(xiàn)已不只局限于滿足信息的精確傳達(dá)而是強(qiáng)調(diào)其視覺語言的藝術(shù)化表達(dá)。 對(duì)追求用戶流量與粘連度的社交網(wǎng)絡(luò)而言，合理的界面藝術(shù)設(shè)計(jì)理念與技術(shù)的融合能幫助網(wǎng)站在競(jìng)爭(zhēng)激烈的同類社交產(chǎn)品中完成自身特點(diǎn)的樹立與強(qiáng)化。 雖然國(guó)內(nèi)的社交網(wǎng)絡(luò)產(chǎn)品大多來自于對(duì)西方社交網(wǎng)絡(luò)的借鑒與模仿，但基于中西方文化背景、藝術(shù)審美觀念、人際關(guān)系處理方式與技藝融合價(jià)值觀的不同，中西方社交網(wǎng)絡(luò)界面在整體風(fēng)格、信息框架結(jié)構(gòu)、視覺元素、人機(jī)交互元素等方面的表達(dá)仍呈現(xiàn)出一定的個(gè)性化特征和差異。 本文試圖從社交網(wǎng)絡(luò)全球化發(fā)展的宏觀角度，對(duì)中西方具有代表性的社交網(wǎng)絡(luò)界面設(shè)計(jì)做出對(duì)比分析，并結(jié)合“文化研究”和“案例體驗(yàn)研究”的方法，探討中西方社交網(wǎng)絡(luò)界面設(shè)計(jì)特色化的形成原因。最后，借鑒中西方社交網(wǎng)絡(luò)已有的設(shè)計(jì)理念優(yōu)勢(shì)和人工智能必將高度融入用戶虛擬社交體驗(yàn)的技術(shù)趨勢(shì)提出了中國(guó)社交網(wǎng)絡(luò)優(yōu)化的設(shè)計(jì)方案。
[Abstract]:As MacLuhan, a master of communication, put it: "Media is information." The birth of each new media has created a new starting point for human society and life, from language, text, printing to the age of radio, telephone and Internet. Technological innovation has enabled human beings to break the limits of time and space and realize full interpersonal connection. As a new social media, social networks optimize the interactive experience of information communication and social networking to the best way to help people better integrate with information. The increasing demand for social networks with different social functions in the user market makes the design and operation of this kind of products more mature. The interface design of social network has become the most intuitive and close display and experience between social media products and market audiences in the process of human-computer interaction. Network interface design is a new design based on new media. With the improvement of computer technology, the presentation of network interface is not only limited to satisfying the accurate transmission of information, but also emphasizes the artistic expression of its visual language. For the social network that pursues user flow and adhesion, the combination of rational interface art design concept and technology can help the website to set up and strengthen its own characteristics in the competitive social products of the same kind. Although most of the domestic social network products come from the reference and imitation of the western social network, but based on the Chinese and western cultural background, artistic aesthetic concept, interpersonal relationship processing and skills fusion values of different values, There are still some personalized features and differences in the expression of social network interface between China and the West in the aspects of overall style, information framework structure, visual elements, human-computer interaction elements and so on. This paper attempts to make a comparative analysis of the representative social network interface design in China and the West from the macro point of view of the development of social network globalization, and combines the methods of "Cultural study" and "case experience study". This paper discusses the causes of the characteristics of social network interface design in China and the West. Finally, based on the advantages of the existing design concepts of Chinese and Western social networks and the technical trend that artificial intelligence will be highly integrated into the virtual social experience of users, the optimization design scheme of Chinese social networks is put forward.
【學(xué)位授予單位】：哈爾濱工業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：TP393.092

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