閱讀類網(wǎng)頁背景與文本的配色研究
發(fā)布時間：2019-05-05 20:38
【摘要】：互聯(lián)網(wǎng)的普及促進(jìn)了網(wǎng)絡(luò)閱讀的發(fā)展。如今,互聯(lián)網(wǎng)上已出現(xiàn)了形形色色的閱讀類網(wǎng)頁,閱讀類網(wǎng)頁是以網(wǎng)頁為載體的閱讀媒介。色彩是網(wǎng)頁設(shè)計(jì)的關(guān)鍵因素之一,直接影響著網(wǎng)頁的效果。一個網(wǎng)頁最主要的因素是圖片和文字,因此,網(wǎng)頁的設(shè)計(jì)離不開對網(wǎng)頁背景和文字配色的研究。對網(wǎng)頁背景和文字配色的研究不僅可以給網(wǎng)頁設(shè)計(jì)者提供參考,還可以為評估網(wǎng)頁設(shè)計(jì)效果提供標(biāo)準(zhǔn),在科研和實(shí)踐上都具有重要意義。本文在前人研究成果的基礎(chǔ)上,以閱讀類網(wǎng)頁的背景與文本配色為研究對象,探討背景色彩和文本色彩的各屬性及其搭配對人的感官體驗(yàn)和主觀滿意度的影響,并以此為閱讀類網(wǎng)頁背景色彩和文本色彩的選取和搭配提供參考。本文的主要研究工作涵蓋以下幾個方面：(1)構(gòu)建網(wǎng)頁背景和文本的初始色彩庫。本文應(yīng)用HSB顏色模型,對色彩的三屬性分段取值,構(gòu)建了網(wǎng)頁背景和文本色彩的初始色彩庫,實(shí)現(xiàn)對色彩的量化表達(dá),以此設(shè)計(jì)調(diào)查問卷獲得用戶偏好的背景色彩和文本色彩,根據(jù)自行設(shè)計(jì)的篩選規(guī)則對偏好色彩進(jìn)行篩選,得到實(shí)驗(yàn)用的代表性背景色彩和文本色彩。(2)構(gòu)建感性評價(jià)詞對集。為了研究背景和文本配色的用戶滿意度,本文通過搜集諸多描述色彩帶給人心理感受的詞對,并運(yùn)用感性工學(xué)的意象詞對篩選方法進(jìn)行篩選,在通過了有效性和可靠性驗(yàn)證后,構(gòu)建了感性評價(jià)詞對集。(3)進(jìn)行背景與文本配色的實(shí)驗(yàn)研究。運(yùn)用SMI眼動儀開展不同搭配方案的眼動實(shí)驗(yàn),收集眼動數(shù)據(jù)和感性評價(jià)數(shù)據(jù)。對實(shí)驗(yàn)數(shù)據(jù)進(jìn)行相關(guān)統(tǒng)計(jì)分析和檢驗(yàn)。(4)運(yùn)用數(shù)量化I類理論和偏最小二乘法構(gòu)建背景與文本色彩各屬性等級與眼動指標(biāo)、用戶滿意度之間的關(guān)系模型,并對模型進(jìn)行分析和驗(yàn)證,得到相對較好的背景色彩和文本色彩及其搭配方案,對閱讀類網(wǎng)頁背景與文本配色提出一般性建議。
[Abstract]:The popularity of the Internet has promoted the development of online reading. Nowadays, various kinds of reading web pages have appeared on the Internet, which is a kind of reading medium based on web pages. Color is one of the key factors in web page design, which directly affects the effect of web page. The most important factor of a web page is the picture and text, so the design of the web page depends on the research of the background and the color matching of the text. The research on web page background and text color matching can not only provide a reference for web page designers, but also provide a standard for evaluating web page design effect. It is of great significance in both scientific research and practice. On the basis of previous research results, this paper takes the background and text color matching of reading web pages as the object of study, and discusses the influence of the attributes of background color and text color and their collocation on people's sensory experience and subjective satisfaction. And this provides a reference for the selection and collocation of background color and text color of reading web pages. The main research work of this paper covers the following aspects: (1) constructing the initial color library of web page background and text. In this paper, the HSB color model is applied to construct the initial color database of web page background and text color to obtain the background color and text color of the user's preference by using the three-attribute color segmentation model, which realizes the quantitative expression of the color, and then designs the questionnaire to obtain the background color and the text color of the user's preference. According to the self-designed selection rules, the representative background color and text color are obtained. (2) the perceptual evaluation word pairs are constructed. In order to study the user satisfaction of the background and text color matching, this paper collects a lot of word pairs which describe the psychological feeling of color, and uses the image words of perceptual engineering to screen the method. After the validity and reliability are verified, A set of perceptual evaluation words is constructed. (3) the experimental study of background and text color matching is carried out. Eye movement experiments of different matching schemes were carried out with SMI eye movement instrument, and eye movement data and perceptual evaluation data were collected. The experimental data were analyzed and tested statistically. (4) the relationship model between background and text color, eye movement index and user satisfaction was constructed by using quantitative class I theory and partial least square method. Through the analysis and verification of the model, we get a relatively good background color and text color and their collocation scheme, and put forward some general suggestions on the background and text color matching of reading web pages.
【學(xué)位授予單位】：東北大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：TP393.092;TP391.1
[Abstract]:The popularity of the Internet has promoted the development of online reading. Nowadays, various kinds of reading web pages have appeared on the Internet, which is a kind of reading medium based on web pages. Color is one of the key factors in web page design, which directly affects the effect of web page. The most important factor of a web page is the picture and text, so the design of the web page depends on the research of the background and the color matching of the text. The research on web page background and text color matching can not only provide a reference for web page designers, but also provide a standard for evaluating web page design effect. It is of great significance in both scientific research and practice. On the basis of previous research results, this paper takes the background and text color matching of reading web pages as the object of study, and discusses the influence of the attributes of background color and text color and their collocation on people's sensory experience and subjective satisfaction. And this provides a reference for the selection and collocation of background color and text color of reading web pages. The main research work of this paper covers the following aspects: (1) constructing the initial color library of web page background and text. In this paper, the HSB color model is applied to construct the initial color database of web page background and text color to obtain the background color and text color of the user's preference by using the three-attribute color segmentation model, which realizes the quantitative expression of the color, and then designs the questionnaire to obtain the background color and the text color of the user's preference. According to the self-designed selection rules, the representative background color and text color are obtained. (2) the perceptual evaluation word pairs are constructed. In order to study the user satisfaction of the background and text color matching, this paper collects a lot of word pairs which describe the psychological feeling of color, and uses the image words of perceptual engineering to screen the method. After the validity and reliability are verified, A set of perceptual evaluation words is constructed. (3) the experimental study of background and text color matching is carried out. Eye movement experiments of different matching schemes were carried out with SMI eye movement instrument, and eye movement data and perceptual evaluation data were collected. The experimental data were analyzed and tested statistically. (4) the relationship model between background and text color, eye movement index and user satisfaction was constructed by using quantitative class I theory and partial least square method. Through the analysis and verification of the model, we get a relatively good background color and text color and their collocation scheme, and put forward some general suggestions on the background and text color matching of reading web pages.
【學(xué)位授予單位】：東北大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：TP393.092;TP391.1
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