濱海旅游城市宜游度評(píng)價(jià)研究
[Abstract]:Since the rise of the world coastal tourism, it has made great progress and maintained a strong momentum of growth. Coastal tourism has always occupied an irreplaceable position in China's tourism industry. Due to its considerable comprehensive benefits and broad market prospects, coastal tourism cities are gradually increasing the development of coastal tourism. Under this situation, it is urgent for coastal tourist cities to judge their level of suitable tourism and their position in the main coastal tourist cities in China. Based on this, the article takes coastal tourist city as the object of study. On the basis of literature analysis, this study analyzes the factors affecting the degree of tourism in coastal tourist cities, and analyzes the relationship between the factors and the degree of tourism. On this basis, the paper puts forward the construction principle, the design idea and the frame structure of the evaluation index system of the suitable tourism degree of the coastal tourism city, and from the tourism environment factor, the tourism attraction factor, 34 indexes were selected from four aspects, such as tourism supporting factors and tourism income factors, to construct the evaluation index system of tourism suitability degree in coastal tourist cities. In this paper, 11 coastal tourist cities in China are selected as the research samples. According to the index values of the same time section, the paper uses the factor analysis method and the evaluation system constructed in this paper to carry out a quantitative evaluation study on the suitable tourism degree of each coastal tourist city. The results show that the suitable tourist degree of the sample cities can be divided into three levels: Dalian, Xiamen and Qingdao belong to the first level; Shenzhen, Sanya is the second; Yantai, Beihai, Zhoushan, Weihai, Qinhuangdao, Lianyungang belong to the third level. Based on this, the paper proposes to maintain coastal ecology to promote sustainable development, to create core attraction and enhance product taste, to strengthen brand marketing and promote tourism image, and to consolidate the foundation of tourism hardware system. Strengthen the government guidance and optimize the tourism environment and other 5 coastal tourism cities suitable for tourism optimization strategies and suggestions. This paper hopes to enrich the relevant theories and analytical methods for the evaluation of the tourism suitability of coastal tourist cities, and at the same time to provide more reference and basis for the tourism development of coastal tourist cities.
【學(xué)位授予單位】:華僑大學(xué)
【學(xué)位級(jí)別】:碩士
【學(xué)位授予年份】:2012
【分類號(hào)】:F592.7;F224
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