發(fā)布時(shí)間：2018-10-31 12:42

【摘要】：在新的市場(chǎng)競(jìng)爭(zhēng)環(huán)境下,中小型企業(yè)市場(chǎng)營銷創(chuàng)新顯得尤為重要,中小企業(yè)市場(chǎng)營銷水平的提高也是刻不容緩。對(duì)現(xiàn)存市場(chǎng)營銷中存在的問題進(jìn)行剖析,并據(jù)此提出對(duì)市場(chǎng)營銷創(chuàng)新的思考。中小企業(yè)市場(chǎng)營銷創(chuàng)新存在的問題包括市場(chǎng)營銷觀念落后、對(duì)市場(chǎng)分析不透徹、營銷方式手段不科學(xué)等。中小企業(yè)市場(chǎng)營銷創(chuàng)新的主要方向包括:營銷理念的創(chuàng)新和營銷手段的創(chuàng)新,包括對(duì)互聯(lián)網(wǎng)營銷、微營銷的深刻認(rèn)識(shí)和應(yīng)用等。
[Abstract]:In the new market competition environment, the small and medium-sized enterprises marketing innovation is particularly important, the small and medium-sized enterprises marketing level improvement is also urgent. This paper analyzes the existing problems in marketing, and puts forward some thoughts on the innovation of marketing. The problems of marketing innovation in small and medium-sized enterprises include backward marketing concept, not thorough market analysis, unscientific marketing methods and so on. The main directions of marketing innovation of small and medium-sized enterprises include the innovation of marketing idea and the innovation of marketing means, including the deep understanding and application of Internet marketing, micro-marketing and so on.
【作者單位】： 中國科學(xué)院大學(xué);
【分類號(hào)】：F274;F276.3
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本文編號(hào)：2302222